WeChat applets and service accounts have become more and more widely used as tools for enterprises to provide services in WeChat. Here is my opinion on which method to use for development.
Some time ago, our company was going to make a small program about the recruitment of part-time teachers. Later, due to various reasons, we changed it to a WeChat service account to carry its functions. So I started the design of the service account after collecting the requirements from several relevant persons in charge.
First of all, let me introduce that our company is an online education company, mainly engaged in 1v1 customized tutoring for overseas Chinese students. As the name suggests, it is to provide tutoring for some foreign students' homework to help them better adapt to the life of studying abroad and finally pass the exam.
This project is responsible for recruiting part-time teachers. We will recruit many people of various majors and train them as members of our teacher reserve pool. Then, after the intended client, that is, an overseas student, has the intention of tutoring, we will match the relevant teacher according to his major to provide one-on-one academic tutoring for the client.
Next, introduce the project requirements. The requirement of this project is to make it easier for our cooperation channel parties to enter the potential customers into our part-time teacher reserve after communicating with them, and then we will conduct a series of assessments such as online preliminary examination and re-examination for the customer, and Finally, the client was admitted as our part-time teacher.
The general business process is that the channel partner enters the information of the intended customer in our channel party applet, including name, mobile phone number, school, education, major and other information. Our teachers conduct a preliminary review, and after passing the review, send a text message to the client to inform him that he has passed our resume screening and invite him to participate in our initial test.
After receiving the text message, the lecturer will follow our service account and get an exclusive invitation letter. Next, he will start to take the initial test. After passing the first test, he will take the retest. After the retest is passed, he will sign a part-time lecturer contract with us. After the contract is signed, he will participate in the lecturer training. After successfully passing our training, you will become one of our part-time lecturers. The process is as follows:
Service number menu name + content
After the general direction and framework of the whole project are determined, the next step is to write the prototype design and PRD document. My personal habit is to write the prototype and PRD document together, because I have been cooperating with the company development brothers for quite a long time, so some basic I didn’t write the explanation, and I didn’t have time to write it. I only wrote the demand logic and visual logic that need the most attention.
It can basically guarantee that the development will not come to trouble me when receiving my prototype, because all the points I should pay attention to are written on it.
This is also a habit I have developed since I worked for such a long time, that is, once my prototype design draft is delivered, it will not be easily changed, and there will never be a bunch of unexplained issues that need to be consulted by developers after delivery. For us For this small start-up company, time is life. So it is my mission not to delay the development time, and not to leave loopholes in the process and pages I design.
Okay, enough nonsense, let's take a look at the page of the entire service account.
The service account is followed and replied to the message (first follow)
Invitation page
Identity verification (for users who directly click on the service account menu to enter without receiving the invitation letter)
Status Exception Page/Non-attended Interview Lecturer
Initial task one: watch the video
Preliminary test task two: conduct test assessment
Re-examination: make an appointment for the re-examination and conduct an online trial lecture
Retest: Appointment successful
Trial lecture courseware, trial lecture instructions and tutoring skills view
Sign part-time agreement
Part-time Instructor Training
about Us
After the overall delivery to the UI designer and back-end development, the next step is to enter the WeChat official account management background to configure some parameters, edit text messages, reply messages, etc. without stopping. Here we will not describe the steps of how to apply for a service account. When we enter the backstage page of the official account, it provides us with many functions, but we only need to select the functions we need, as follows:
Auto-reply: Set the content of the replies that are followed. As for how to judge the identity of the interviewer based on their name + mobile phone number and send the invitation letter, that is a matter of development. We only need to fill in the content and it will be ok; then set the keyword reply, There is no need for development intervention here, we just need to set the high-frequency keywords that users may send, and then edit the reply content.
Custom menu: Here you need to set the function menu name and menu content at the bottom of the service account. We just add the menu name and menu content we have already thought about.
Customer service function: Because our service account also has online customer service, we can add the WeChat account of the customer service personnel here, so that we can directly communicate with him in real time after the user enters a question on the keyboard at the bottom of the service account.
Page template: Choose a page template suitable for the company's tone, and then we can regularly send some articles, videos, pictures, etc. every month for long-term publicity.
After setting these functions, all we need to do is to wait for the development to complete the H5 page, and then we put the webpage link into the submenu content and we are done.
Well, the functions are basically introduced here. Of course, there will be follow-up projects, tests and other work that will not be explained one by one.
Both WeChat applets and service accounts can be used as a way for enterprises to provide services, which saves a lot of cost compared to APP development. As for the choice of small programs and service accounts, the author believes that if it is to provide services and corporate publicity, choosing a service account is the best choice. Because the service account not only has the functions you want to carry, but also can send 4 group messages every month; at the same time, it is more convenient to communicate with users.
If it is used as an independent software, then a small program that does not need to be downloaded is more suitable, because it has many functions that cannot be realized by the service account, and can also provide users with a better experience.