In today's economic environment, there is no sideline, and the heart is not at ease. Although operating a WeChat official account is considered a "Red Sea", it is still a sideline business choice with relatively low thresholds and greater certainty of realization. Where should a novice start?
Let's sort it out for everyone. 1.
Basic account settings
1. First of all, you must give the official account a positioning position. In fact, you must label yourself, what kind of content you want to do, what kind of people you are facing, and what content you want to provide to them. What problem readers should solve, whether to take the people-friendly and funny route or the high-cold route, needs to be thought out in advance. If you compare the official account to a ship, positioning is the course, and you can set sail only if you have a direction. With positioning, you can better control the article and content. Otherwise, readers will not be able to see what you are going to say, and naturally they will not pay attention to you. To cite a few examples: Teacher Xu in the middle of the night: Fashion from the media. Dr. Ding Xiang: Public health direction from the media 36 krypton: Internet industry information. These official accounts have very clear positioning, and the audience can also form stable expectations.
2. Make an official account name that is suitable for positioning and has memory points. This is a bonus item. The official account name with memory points is easier to stand out, which is beyond doubt. The name is ordinary, you may be remembered only after seeing it ten times, but a special name that is easy to remember may be familiar the second time. Don't make special mouths just because they are special. They are rare words, which are not necessary.
3. Settings for avatars and account introductions. Account introductions should be studied carefully. At the beginning, there is not much content in your account, so how do fans judge that the account value is not worth paying attention to? It is to see if your account profile does not match what she wants. It is recommended to write directly in the introduction what your account does and what it can bring to you. It is recommended not to use a "literary" but confusing sentence. This may not make the user feel the style, but rather make the reader feel confused.
4. Register for WeChat Official Account. Just follow the process. Just go to the search page "WeChat Official Platform" to start registration.
5. Make basic settings for the official account, set up new follow replies, menu bars, and automatic replies, etc. "New Follow Reply" is a content automatically sent to the user when the user pays attention to the official account for the first time, which is the first interaction between the user and the official account. When setting up the first interaction, it is also necessary to clearly show the positioning of the account.
2. Typesetting and creating your own official account, you should start writing tweets. You can edit directly in the WeChat background, or you can use an editor to typeset, and then copy it directly to the background. Recommend two commonly used editors: Xiumi editor, 135 editor. Note that both editors must be opened with Google Chrome, and other browsers may not be compatible and may affect the layout.
3. The public account of the early fan increase is a relatively closed platform, and it is very difficult to increase fans purely on content. Just like a pond, you need to fish from other places at first, and then the fish can continue to multiply.
Here are some initial tips for increasing followers: 1. Repost the tweet to Moments, introduce the content of the article and match the above case to show that it is your own public account. The first batch of fans of most people's official accounts came from this way, they are absolutely true fans and your seed users. Many people may be more resistant to posting their articles to Moments. They feel that writing articles is their own business and don't want people familiar with them to see it. If you have this kind of idea, you must be mentally prepared to pass this hurdle. 2. Other major platforms attract increasing fans. In fact, it is equivalent to shifting the attention of one platform to the attention of another platform. Distribute your articles through multiple channels, such as Xiaohongshu, Toutiao, Netease News, Weibo, etc. In short, you need to attract traffic. However, many platforms now have restrictions on off-site drainage. It is recommended to learn more about the rules of the platform to avoid account banning. 3. Mutual likes and pushes with other novice public accounts. This is the only way for many trumpets to grow into large ones. There are not a few account owners who are as worried about increasing fans as you. You can find such a community and join in to interact with everyone. Although I feel a little bit looking for the "Navy" by myself, it is also a quicker way to recommend your account to more people. 4. Free resource/data sharing "Follow to receive XXX" is also a common way for us to attract attention. We can also use this, especially for movie-watching and learning accounts to share resources. The fans are very fast, but please Everyone must pay attention to copyright issues and do not do illegal things. 5. Deeply cultivate original articles, and wait for them to be reprinted. If your content is good enough, there will be a large person who will contact you for reprinting. If it is reprinted, it is recommended to ask the other party to mark the source at the beginning or end of the article to attract attention, and now the WeChat official account will also display the source of the reprint at the beginning of the article, so you don’t have to worry about being prostituted.
6. Finally, krypton gold is always an option. If it is a RMB player, then everything is easy to say, and there are tens of thousands of rich fans every minute. Now there is a dedicated business for adding fans, and the price is relatively high. It takes about 1.2 yuan to bring a fan. If the content you make is more general and the audience does not have specific age or professional requirements, it is still more useful to put on the Internet. Generally, you can attract fans through various channels such as offline printers, renting power banks, and free wifi.
Author: know almost Classroom
link: https: //www.zhihu.com/question/36397882/answer/1356153228
Source: know almost
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