People are only willing to believe what they have seen and experienced, and what they have never been in contact with is considered a lie. This kind of thinking is very wrong, especially if you want to make money as a boss, let alone have this kind of thinking.
If you sell clothing and earn 100,000 yuan a year when your business is good, you will be annoyed when you lose 700,000 or 80,000 yuan a year when your business is not good, but if you still follow the previous business practices, you will only Lose more and more. At this time, you need to jump out of your previous business experience, learn from people who have made a lot of money in business, and see how they solve current difficulties.
In business, we have to learn to be exquisite takers, and we can use other people's money-making models.
Today I will share with you three business models that can make big money lying down. They are the tricks for countless successful brick-and-mortar store owners to solve business difficulties. They have learned how to make big money easily and avoid detours for 10 years.
The product grading model is that 30% of the products are free, 30% of the products are meager, and 30% of the products are huge profits. Divide your products into several levels, primary products, intermediate products, and advanced products. One is more high-end, and the other is more profitable, allowing customers to spend on high places without pressure.
There are three core points of product classification.
1. Low-level products make it easier to enter.
2. Low-level products must be attractive.
3. There must be back-end profitable products.
You are a barbecue restaurant, you can offer beer for free or even low price, because the cost of beer, excluding the bottle, is at most one dollar. It is perfectly possible to do such an activity, apply for a membership card of 199 yuan and enjoy a beer for 199 yuan, limited to 5 bottles each time. Does this lock in at least 40 consumer opportunities for future customers?
It’s impossible to drink only beer when customers come to consume, right? Will he order a barbecue? So barbecue is your profit product, beer is your drainage product; barbecue is your premium product, beer is your primary product.
Doing so is to give customers a reason for having to come to you for consumption. I only need one dollar for beer here, and don’t ask for five dollars in the store. This is differentiation. A young man in Hunan used this model to successfully monopolize a street in the local crayfish night market. Now the monthly income of 300,000 yuan is not a problem at all.
The customer model is to specifically designate targeted customers and let customers drive related people to consume for free. For example, if you make a buffet, you can launch an event to let children under 10 eat for free.
However, children will not come to eat alone. Parents will accompany them. However, parents have to pay to eat. Children can't eat much, but through such an activity, a lot of traffic to the store. This program is particularly effective when used near various youth activity centers and playgrounds.
There is a hot pot restaurant on Nanbin Road, Chongqing. The owner is very young, in 1993. There was a little money in the house, and helped him get a hot pot restaurant. The owner of the original hot pot restaurant closed down due to poor management. He only paid 300,000 yuan for the transfer fee. Then the first step of the operation was to launch an event. Every day from 11 am to 2 pm, seniors over 70 years old eat free Hot Pot.
As a result, after this event was launched, it became a hit in the local area and was overcrowded at noon every day. Do you understand this activity? Some people will say that it is the elderly who love to take advantage of it the most. Now that such an activity is launched, these elderly people must not let you die. The final result is just the opposite. Even if there are elderly people who like to take advantage of hot pot, they are definitely a minority. Usually, they bring other family members to eat. Although it is free for the elderly, it is charged for other family members.
And there is one last trick. After eating the hot pot, the waiter will pour a bottle of ink into the hot pot in front of the customer to prove that we are definitely not using old oil to recycle. For the elderly, health is the first priority. To make such a move is to reassure them that our hot pot is absolutely healthy and safe, which further promotes their desire to take their families for multiple consumptions. Through this approach, the store’s revenue is more than 5 times higher than before.
The main product is free, which means that the product you usually sell the largest amount is completely free, and you don't need to give it to customers. This is enough to make consumers crazy and make your competitors afraid to imitate. But here comes the problem. The product with the largest volume is dropped for free. What do you use to make money?
There is a small noodle shop on Nanhua Road, relying on the free model of the main product, it made a business of 10 yuan for 10 million. His noodles are authentic Chongqing noodles, which cost 10 yuan each. It has been in business for two years and has a good reputation in the local area. There is basically no shortage of customers in the store every day. But after he went to a training class, Hui directly dropped the noodles for free, and everyone thought he was crazy.
As a result, half a year later, he opened 5 branches, a year later, opened 20, and now there are many bosses wanting to join him every day, a young man easily earned seven or eight million, far more than he made by selling small noodles A hundred times more. How does he make a profit? As a noodle restaurant, I sell noodles for free, which is absolutely crazy to consumers. It would be nice if I went to his place to eat noodles without money.
For competitors, I absolutely dare not imitate. I gave the noodles for free and I eat Northwestern. Competitors dare not imitate, because he only sees the front-end, but not the back-end profit. The owner of this noodle restaurant dared to charge free because he not only saw the front end, but also saw the greater benefits of the back end.
1. First, if you want to eat small noodles for free, you need to pay a deposit of 2000 yuan, which will be refunded to you after one year. There is no reason for customers to refuse. During the event, more than 3,000 people paid deposits, and 6 million were collected all at once.
2. Negotiate with upstream raw material suppliers. Because of the large quantity and lower cost, the cost of small noodles is only 80% of other noodle restaurants.
3. Only small noodles are free. Other beef noodles, sausage noodles, mutton noodles, beef noodles, and various beverages sold in the store are charged. In fact, relying on the profit of these foods completely offsets the cost of small noodles. Why? Because it is impossible for members to eat small noodles all the time, they will always eat some other noodles. According to the statistics of the boss, although it is said that one year can eat small noodles for free, each member eats about 120 bowls a year on average, which means that only one bowl is eaten in three days. This cost is very low.
4. Because of the good business and high traffic, he took 6 million to go outside without stopping and then opened a branch. The more you open, the more you earn, and this model has been adopted. Everywhere you go, you can directly collect millions of dollars and harvest all the local target customers.
5. Rely on traffic to charge for advertising. After the number of branches is up, they will connect with other companies' products, put their products in their noodle restaurants for advertising, and charge traffic fees. In a month, the overall traffic fee and advertising fee are about 400,000.
Simply relying on the small noodle free strategy, this boss successfully managed to make a 10 yuan business to 10 million, the method is very simple.
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