Yesterday, a boss in the business group sent me a message saying: Teacher, how do you design a business model? I have summarized three tricks and three key points, which I will share with you today.
Ask if you don’t understand, this is a very good study habit. When Mr. Sun Yat-sen went to a private school when he was a child, he finally became a great man by relying on the spirit of "asking if you don't understand".
Before sharing the three key points, let me ask you a question, what is the business model? The essence is summarized as six: Internet model, chain model, direct selling model, financial model, investment bank model and industrial integration model. In fact, the most basic definition of a business model is to talk about how your business makes money. Business model, what are the three key points of business model design? The first is creating value, the second is delivering value, and the third is acquiring value. Let's share them one by one.
1. Create value
Creating value means that the business model creates customer value and makes customers feel that your business model is valuable. Subdivided, it can be divided into three small points: target market, carrier product, and solution to pain points.
The so-called target market is how you position your customers, whether your target group is male or female, older or younger, what their living habits are, and what is their economic situation. There must be a clear Positioning.
This positioning will affect your final sales. If your product is vertical enough to the customer, then the sales volume must be the largest. The carrier product is very simple. It is what kind of product your business model should carry, whether it is a physical product or a virtual product, or even an APP or webpage.
The product is the way you communicate with your customers, so you have to consider your product design business model. A good model + a smart person = success. The third solution to the pain point is the design of this business model. Whether you use it in your own business and then implement it, or sell this business model to others, you have to solve the customer’s problems. Pain points.
To be precise, it is to use the business model as a tool to help target groups solve their pain points. Just like Meituan, its business model is to solve the pain points that merchants cannot find customers, customers have narrow choices for dining and are unwilling to travel far to eat. The second key point of business model design is to deliver value.
2. Deliver value
What era is this? This is the best era, the Internet is developed, and logistics is fast. The fish caught in the Wusuli River in the northeast in the morning may have arrived at the Shanghai table in the afternoon. What era is this? This is the worst of times, and the aroma of wine is also afraid of deep alleys.
Under the fast food culture, everyone pays attention to efficiency in doing things, so not many people can settle down and discover value on the initiative. Therefore, when designing a business model, you should also pay attention to it. Your own business model can create value. Then you have to find a way to let customers know its value. This is the way of communication, delivering value. How to do it
First of all, you have to determine what method you use to disseminate, whether you are advertising or word-of-mouth communication, whether it is charged or free, must be determined. In addition to this, there is another problem. If your business model is designed, it is difficult for competitors to copy, so that your model can operate for longer. The third key point of the business model is to obtain value.
3. Get value
The so-called gaining value is actually the profit model design. Speaking of breaking the big sky, the ultimate goal of the business model is to make money. Just like a knife, no matter how good its handle is, whether the blade is stainless steel or meteorite, the blade is the most important thing. "Good steel is used on the blade." The profit model is the blade of the business model. The most ideal state of the profit model is to realize fully automatic and passive income. No need to go to work or office, as long as your business model is still running, it can automatically help you make money.
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Well, today’s sharing comes first. Please note that if you read it as a story, you may get nothing. We should dig deep into the essence behind it so that we can grow faster. This will also be the value I share.
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