Don’t be fooled by the Nanji people. You really think he makes money from thermal underwear. In fact, he is more violent than Moutai, which makes Hailan House and Uniqlo dumbfounded. In the severe winter of the clothing industry, La Chapelle declared bankruptcy. In order to close more than 3,000 stores, Antarctic people do not have a production line, and they earn 4 billion yuan a year without opening a physical store, with a gross profit of 90%. To make everyone envious, what exactly did the Antarctic people do? In fact, it is very simple. You can learn it after reading it. Every industry can learn and support it, so that it can grow bigger and stronger quickly.
First: Supplier side
The upstream factories of the zero factory only need to pay a brand royalty of 100,000 yuan to obtain the brand authorization of Nanjiren. Clothing, home textiles, and electrical appliances are all authorized. The Nanjiren headquarters provides these authorized factories with With technical support such as product recommendation, quality control, and order matching, you don’t have to worry about not being able to sell the clothes you produce. On the other hand, Nanjiren Headquarters also provides authorized factories with supply chain integration and big data analysis. Such technological components allow you to clearly know which styles are more popular at the moment, and help you adjust production and design more reasonably. For the upstream factory, although they paid 100,000 yuan, the products that could have sold for 10 yuan are now OEM. Nanjiren’s trademark can be sold for 16 or even 25 yuan, and the profit has directly doubled several times. Moreover, there are downstream dealer resources to ensure the sales of the products. In this way, Nanjiren does not open a factory, but asks more than 1,100 factories to help him As an OEM, you earn a lot of money.
Second: dealer side
There are two types of NJR dealers, one is cooperative dealers, who are only in charge of sales, and the other is authorized dealers, who open their own factories. As for dealers, they need to pay a deposit of 100,000 yuan to open a certified Nanjiren store on the e-commerce platform, and then connect with upstream authorized factories to purchase and sell. In the sales link, we provide services such as store design, customer service, marketing planning, decoration management, etc., which have effectively improved the traffic conversion rate of the store and expanded the influence of the store. In addition to the deposit of 100,000 yuan, each For a piece of Nanjiren, Nanjiren also needs to charge a tag fee. The price is calculated on a piece-by-piece basis. The more people sell it, the higher the conversion rate, and the higher the price. For example, the conversion rate of Nanjiren’s men’s clothing is high. , which is about 15% of the ex-factory price of the product. By the end of 2020, the distributors cooperated by Antarctic people. The total number has reached 6,079, with 7,337 authorized stores. Why are these more than 13,000 stores willing to spend money to work for Nanji people? In fact, it is very simple. For small businesses and ordinary merchants, with the blessing of Nanjiren’s brand traffic, the sales of products will naturally increase significantly, and Nanjiren will make a lot of money from the brand usage fees. After reading the model of Nanjiren, it is not difficult for us to find that Nanjiren e-commerce makes money at both ends, the upstream earns money from authorized factories, and the downstream earns money from dealers. More than 1,600 authorized suppliers of upstream zero factories have solved the supply chain problem. , more than 13,000 authorized dealers and stores in the downstream zero store, which solve the problem of terminal sales channels. After the user places an order, the factory will ship it in the warehouse. Nanji people mainly provide brand and technology empowerment, which has become a high-value , strong connections, and a large asset-light empowerment industry platform. This is a typical integration, upstream empowerment, and downstream profit sharing terminals. It is also said by Alibaba researchers that the golden business model in the next ten years
Therefore, a good business model can quickly open up the market and build a brand. Next, Wu Liping of Weisanyun will introduce to you a new Internet market in the second half of 2022. Any platform can refer to apply)
1. The market background of LeSharing
2. The business logic of LeSharing
The business model of LeSharing integrates all major mainstream platforms that consumers can use in their daily lives, such as Maomao, Dongdong, Duoduo, Baobao, Didi, Tuan, etc. As long as they are used in daily life, they are all integrated into one APP or small program called Lexianggou. Only one Lexianggou can replace all apps, which is very simple and saves mobile phone memory. The most important thing is that through the platform of Lexianggou, not only can you buy products at a discount, but also the business owner who operates Lexianggou can also bind a profit relationship with each consumer's daily consumption.
2. The functional logic of LeSharing
1. Self-purchase rewards
Generate stickiness: Users can enjoy a discount of about 5% to 40% when they enter these mainstream consumer platforms to shop through LeShare. The more profit the product has, the bigger the discount will be.
2. Share rewards
Legal fission: users form a series of relationships through sharing, such as ABCD-You-EFGH, when you consume for the first time, you can get self-purchase discounts, and D can get sharing commissions. When you spend for the second time, you can get a self-purchase discount, and C can get a sharing commission. When you spend for the third time, you can get a self-purchase discount, and B can get a sharing commission. By analogy, after the consumption cap is reached, the calculation starts again from the first time. This sharing model always only has one user enjoying the commission, which is very reasonable.
3. Regional rewards
Merchants, quick payback: users can apply or upgrade to become an agent of a certain province, city, or district. After becoming an agent, they can get the corresponding regional agent commission according to the user's order area.
3. The membership logic of LeShare
The music sharing system is multiplied by 5-5 duplication, each person shares with 5 people, and the excess will directly fall below your relationship combination, that is to say, if you recommend more than 5 people, the excess will also fall below you! Your net body has 9 layers with a total of 2.44 million people!
4. Risks of LeSharing
This is the most concern of every business owner who makes a platform or model. The key lies in legal compliance. Here, Wu Liping of Weisanyun focuses on introducing that the business model of LeSharing has been reviewed by lawyers and is completely legal and compliant .
1. The platform does not charge any fees
2. Without multi-level distribution, the income generated by each consumption of consumers will only be given to the above one instead of the second one.
3. No team rewards, perfectly avoiding red line risks
5. Advantages and characteristics of LeSharing
It is impossible for any country, enterprise, or person to completely get rid of the Internet and live until yesterday. Nowadays, more and more business owners are thinking about transforming big data into Internet e-commerce and enjoying the benefits of the Internet. However, there are many models in the market, so don’t choose blindly. It depends on your own situation and product resources to choose the right one. it's the best.
If you are worried about the difficulty of selling goods, attracting customers, and promoting, please leave a comment and leave a message. The editor will be happy to answer for you, and you can also leave your contact information. Weisanyun Wu Liping will provide you with a suitable marketing business model!
(Everything can be done online, regardless of any industry, as long as you want to, you can successfully rely on model transformation. For specific details, please contact the editor for consultation)
The future is here, whether you understand it or not
Only by keeping up can we not be eliminated by the market
①If you want to get complete information, you can find it from the editor
②If you have problems with selling goods or attracting customers, please consult the editor and sort out suitable solutions based on existing resources