Product Management of innovative business models

Ability to maintain long-term business success in the competition, it depends on the ability to build business models. A good business model can bring considerable business profits, remain invincible in the competition.
Constitute business model consists of four key core: customer value proposition, value chain, profit mechanism.
Customer: Who is a clear need for a clear definition of target customers. Accurately define the target customers to distinguish which customers apply the business model of the product, which does not apply.
- The main customer base is what
- and enterprise customers is what kind of relationship
- the most important customer is who
- in addition to the customer what other important stakeholders
- our customers to provide consumer services channels What
- who affect customer buying behavior
- different departments of the same customer base is the same way
- the next 10 years, these customers still exists
value proposition: business through products and services to meet any needs of customers.
- for customers to solve any problems, products and services required to achieve and what kind of
- customer perceived value products and services is what
- what enterprise customers to create value? What brought benefits? How companies allow customers to perceive these benefits?
- enterprises to provide products and services with competitors What is the difference? What kind of customer alternatives?
- Corporate existing business model is fully in line with customer requirements?
Value chain: to achieve business value proposition by which processes, activities, resources.
- human, material and financial resources, technology - what are the key resources needed products and services
- What are the key business needs to be done, the key capabilities
- whether the enterprise value chain full advantage of core competencies
- what are important business partners, to No help provide enterprises with cooperation
- Who are important suppliers and partners, and what contribution they can provide
profitable mechanisms: costs structure, the source of profits.
- Why customers are willing to buy the company's products and services
- What is the main source of income of the enterprise is
- how revenue is generated
- what customers are willing to buy that?
- The main costs constitute what is? What is the most important cost drivers that?
- What are the current profit model and principal financial risks?
The products you want to break through the Red Sea competition, the need to break free business model innovation. Innovative business models need to include four elements more than two breakthroughs. By providing a business platform Alibaba, the opportunity to thousands of users can directly butt. Rank platform to monetize, advertising and other means. This e-commerce model in one fell swoop to subvert the traditional business model of the past, with great success.
To carry out the business model innovation will face three major challenges:
1, out of the industry's leading logic and thinking is a very difficult task
2, instead of thinking is not easy from a business model from product and technology
3, commercial model innovation system lacks tools
B-side hardware products like the vast majority of equipment manufacturers, industry characteristics established by the "hidden rules" difficult to break through industrial logic and the search for new models. Innovative business model not only to face the challenges of the market, but also face internal obstacles to the new model. Nokia's Symbian system fell to their established functions of the machine empire, Kodak fell to single-handedly created the film industry.
The vast majority of product innovation business model is derived from the existing business model to imitate and restructuring. Understand the business model of the original internal structure, transformation, restructuring and transformation based on the current industry characteristics, and gradually adapt to create the industry's business model. Companies can transfer strategies, consolidation strategy, policy levers to create a new model.
Transfer policy: to understand the business success of other industries, companies transfer the policy to the industry, beyond the conventional current industry
Consolidation strategy: the merger of several business models together to create new business models. Planning and implementation requirements in this way will be more high mode.
Leverage strategy: The company has been successful product business model references to other products.