In 2021, the new crown epidemic will continue, and some companies have already begun preparations for online live broadcasts.
Why do corporate live broadcasts? This starts with the pain points of business operations.
Pain point 1: Difficult to recruit
Companies have released recruitment information on many recruitment software, but no one comes. The main reason is that because the company’s reputation is too low, people cannot search for relevant corporate information, and they will subconsciously think that the company is a scam company, and then they will not come; in other words, the company training is not in place after the new recruits are hired.
Pain point 2: Difficult to get customers
For this problem, the main reason is that the company's customer acquisition accuracy is not high and the intention is not large, which leads to a low conversion rate, and the advertising input and output are not proportional.
Pain point three: high management costs
This is because the organization of an enterprise is complex, and managers do not know the specific situation to set up more systems to restrain employees, and at the same time increase employees to do the same job at will, increasing the cost of enterprise management.
For the above pain points, enterprise live broadcast can solve them.
Regarding recruitment difficulties, through corporate live broadcasts, companies can not only release corporate videos, let more people understand the corporate culture and corporate situation, but also improve the company’s brand awareness. The increase in brand awareness can also increase people's trust in the company. When recruiting employees, newcomers will have trust in the company.
Regarding the difficulty of acquiring customers, through enterprise live broadcasts, enterprises can interact with users online in the live broadcast, so that users can better understand the company's products, and they will naturally attract precise customers.
Regarding the problem of high management costs, through corporate live broadcasts, some employees can be used to the best of their ability, and the redundant employees of the project can participate in the live broadcast and promote the company during the live broadcast, thereby reducing management costs.
For the three difficulties of business operations, perhaps it can be solved through the form of enterprise live broadcast.