I researched one day, and suddenly I discovered that the factory making products has hardly changed for so many years. All customers have hardly changed for so many years. What really changed is the model. All business models are in this place. The first model that happened was called tradition.
What is tradition?
It is your product. For example, your product is worth 50 yuan in total. However, if your product uses a traditional transaction model, then the first one is the provincial agency, then to the store, and finally to the customer. This It is called the transaction link. To change the original transaction structure, it is necessary to change the transaction process and the transaction link.
Then the second type of transaction structure is called the chain transaction structure. What does the chain transaction structure become? First, the headquarters of the first chain, then various stores, and then customers.
The third type of transaction structure is called the direct selling transaction structure. What is the direct selling transaction structure? First go directly to the customer, then to the customer, then to the customer, and finally to the customer.
Then what is the fourth transaction structure? The fourth transaction structure is called platform, not e-commerce. The fourth transaction structure is called e-commerce. What is the transaction structure of e-commerce? The first is the brand business, which can be on the platform, and finally the customer. The other is a transaction structure called micro business. I will not talk about micro business here.
In the past, the traditional transaction structure was 50 yuan and sold to customers at a higher price. This is a transaction structure. If it is a chain transaction structure, 50 yuan will be given to the headquarters directly when the product is obtained. For example 80 yuan is given to the store, and the store is sold at 160. This is the chain transaction structure. If it is an e-commerce transaction structure, it is easy to become. The company also takes 50 yuan, but it is packaged and sold at the end For example, if you sell 200 yuan to customers, who will take the final money?
Maybe the platform, and then, the brand company will keep his fortune, so all trades and industries, your transaction structure, there are probably several transaction structures like this, so if you are doing traditional, then take wholesale Distributing layer by layer is similar to doing a chain, that is, there is a store in the headquarters, and the other is similar to doing direct sales. Then if it is an e-commerce structure, the platform will take one, and the brand company will take one, so you will find, For customers, it has basically remained the same, and for the factory, it has basically not changed, and it has changed in the middle. This is called the transaction structure.
Then there is another one, the fifth one, the transaction structure of WeChat, what is the transaction structure of WeChat? In fact, the transaction structure of WeChat business is a direct sale transaction. First of all, it is the traditional transaction structure, because you will find that doing WeChat business is the same as doing traditional business, but what is the difference between it and traditional distribution? All traditional distributions have offices , All have employees, all have inventory, but what about micro-business? There are no offices, no employees, no warehouses, and people who do micro-business do not need provincial or county-level agents.
Therefore, people who are micro-businessmen think that the money they make is the money saved by cost. The first one, and the second one, its promotion and dissemination efficiency is higher. Please don't ignore it, so in me It seems that micro business is a new transaction structure.
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