With the development of the Internet economy and the rise of e-commerce platforms, the real economy has been impacted by the Internet economy. Many brick-and-mortar stores have become increasingly difficult to do business. Cosmetics, clothes, shoes, bags and other foods can still be used online and offline. Marketing, how do poultry-raising shops respond to this change in the economy?
Mr. Li from Hebei is a large farmer, mainly raising local ducks. Due to the development of the network economy, they have also made corresponding changes. However, the mortality rate of transporting live poultry is very high, and it is not like clothes or bags. , Shoes, delivered to customers by express.
Since this method does not work, we need to find another way to understand and ask for help through multiple channels. Mr. Li found a teacher who specializes in helping small and micro enterprises solve business problems, and combined research and market status analysis to give Mr. Li How to sell native ducks has formulated a new plan. Through this plan, Mr. Li's native chickens have been successfully sold, and his subsequent sales problems have also been solved. Mr. Li also opened several new breeding farms in succession. What is this plan?
Second, the specific plan
1. Buy 5000 yuan, get 5000 yuan, return 5000 yuan
Mr. Li’s farm used to provide local ducks to major restaurants, which has a certain market, but the development of the network economy has brought a certain impact. The sales volume was not high before, and now it is more difficult to sell the goods.
Mr. Li went to visit the owners of major restaurants one by one. Negotiate with them, buy 5,000 yuan of local ducks to give 5,000 yuan other gifts, and return 5,000 yuan in cash. The bosses didn't believe it when they heard the news, but due to the previous cooperation with Mr. Li, they did not directly say that he is a liar.
He also asked if Mr. Li had encountered something bad recently, was hesitated or was cheated by some organization. Under Mr. Li's patient explanation, the bosses slowly accepted the news. This method is more beneficial to them. Originally, they had to go to the market to purchase local ducks. The method provided by Mr. Li was much cheaper than the market, and they took a lot of money. And I have worked with Mr. Li before, and the product quality is guaranteed.
For the same product, just changing a business and saving a lot of money, can save money for yourself, why not do it? So these bosses signed agreements with Mr. Li one by one.
Mr. Li can get 30% of the profit by selling products for 5,000 yuan, which is 1,500 yuan, and the gift package of 5,000 yuan that contains firewood, rice, oil, salt and vinegar. These students can buy at a very low price through docking channels, and the actual cost is only about 1,000 yuan. They bought a large gift package worth 5,000 yuan, neither losing nor earning.
Although I didn't make any money, I have reached friendly cooperation with the owners of more than 100 restaurants in this way. All products will be docked with them in the future, and more than 1,000 precise customers have been captured at almost zero cost. In such a high age, using this method to win customers, thinking about it from another angle, has saved a lot of money.
There are two ways to return the 5000 yuan in cash.
The first method: directly return 5000 yuan in cash after one year, and you can only get the goods from me during this period;
The second method is refunded in installments, with a cumulative refund of 10,000 yuan, each time 10% of the purchase price is refunded.
Within a month, the payment of 500,000 was recovered, and friendly cooperation agreements were reached with more than 100 restaurants. Now the cash flow of doing business is very important. How to increase the value of this 500,000 yuan, I believe that bosses have other ways.
2. Merge other farms to expand production scale
In the farms on the market, only Mr. Li dared to do such a big discount event. It was passed down ten by one, and more and more merchants became aware of this activity at Mr. Li’s farm and placed orders at Mr. Li’s farm. The merchants of other farms can only be jealous and dare not do so after knowing this activity plan, because they have no channels to do so and they lose their money.
Duck meat is a consumable item for restaurants. People need it every day. In addition, more and more businesses are coming to cooperate with Mr. Li. Mr. Li's farm is far from enough.
In other farms, the merchants cannot sell the products. Even if they are selling at a discount, there is still no restaurant owner to ask them to order the products. At this time, Mr. Li went to find the bosses who were in the breeding industry, and bought their farms at a relatively reasonable price. He was facing the dilemma that the products could not be sold and the funds could not be recovered. If he wanted to throw it away, he could not throw it away. Mr. Li Most people are willing to accept this approach proposed, and they can only wait to die if they do not accept it. And after Mr. Li bought the farm, the farm was still run by the original owner. They can choose to buy the shares of the farm from Mr. Li, but the shipping channel must follow Mr. Li's method.
In this way, Mr. Li used the form of an intermediary to sell the ducks from the farm to the restaurant. You can imagine the profit generated by the channel. The acquired farm is still operated by the previous owner. There is no difference for a charter company, just wait for the monthly payment.
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