Customer price : refers to the average amount each customer to purchase goods
Conversion : that in a statistical period, the number of complete accounting information to promote the total number of clicks of the conversion rate behavior.
Formula: Conversion = (conversions / clicks) × 100%.
For example: a store number of visitors (UV) on the day for 5000, of which 50 had subsequent conversion of user behavior. Then, the conversion rate is (50/5000) × 100% = 1%.
The final conversion rate is the core of the site can be profitable, improve website conversion rate is the result of comprehensive operational strength of the site.
Sales = number of visitors to the shop × × conversion rate of turnover customer price
For example: a store UV day is 191,251, the shop conversion rate of 3.36%, customer price is 199.69. Then store sales for the day is 191 251 3.36% * 199.69 * = 1283214.6
UV (unique visitors) : of Unique Visitor, client access to a computer to your site as a visitor. 00: 00-24: 00 within the same client will only be counted once.
PV (visits) : PageView, ie, page views or clicks, ie calculated once each time a user refreshes
SKU: full name Stock Keeping Unit SKUs, the basic unit of inventory that is measured out, can be in pieces, boxes, trays and other units. This SKU is for large supermarket chains DC necessary method (distribution center) logistics management. Has now been extended to products referred uniform number of each product are equipped with unique SKU number.
A single product : For a commodity, when the brand, model, configuration, class, color, packaging capacity, unit, production date, shelf life, use, price, origin and other property in any of the properties and other commodities do not exist at the same time, It may be referred to as a single product.
KPI KPI: Key Performance On Indicator
KGI key goal indicators:
RFM model:
R = a certain period of time to buy the last time
F = a certain period of time recently purchased a frequency
M = very sensitive to the purchase price within a certain period of time
BI index reference links:
https://www.cnblogs.com/bqh10086/p/6476542.html
https://blog.csdn.net/zjlamp/article/details/82765050
https://blog.csdn.net/weixin_42619659/article/details/81905586