A few years ago, the TMT industry began to raise doubts: various mobile Internet apps are separated from each other and are "refining oil on an isolated island."
A large number of applications and services are not connected to each other, forming serious data islands. Users can only search within the site, and it is difficult to penetrate APP barriers and conduct global searches.
"Huainanzi·Fan Lun Xun" writes, "Hundred rivers have different origins but all return to the sea; hundreds of schools of thought have different industries and all focus on governance." Just like thousands of rivers from different sources, which will eventually flow into the sea, a variety of apps and services have different purposes, but in the end they all serve to make users live a better life.
Let applications "return to the sea" and quickly obtain information through standardized search portals. Users' needs are already abundant, but how does a breakthrough happen? Huawei Smart Search has built an "entry into the sea" for global search. At HDC 2023, with the support of HarmonyOS, Huawei Smart Search not only upgraded its photo and file retrieval capabilities, but also opened up Huawei's meta-services and third-party application content retrieval. Under strict privacy and security protection guidelines, it brought users More powerful photo semantic search, super file search, meta-service search and application-penetrating search.
Through this smarter, more integrated, and standardized entrance, users and developers are expected to complete two-way accurate matching with a shorter path, higher efficiency, and lower cost. The resulting experience upgrade and industry impact will be different. Extraordinary.
Let’s take this opportunity to understand how application services reach the next blue ocean of traffic through the entrance of Huawei Smart Search.
An entrance: information "entrance to the sea"
Huawei completes triple folding
Users crave a standardized global search experience, and developers crave new traffic increments. Huawei Smart Search based on HarmonyOS has filled the gaps in these needs in a timely manner.
Specifically, smart search uses AI to penetrate everything and bring a highly integrated search solution. It is equivalent to integrating numerous application services into the "entry" of smart search. Users can obtain them in "one step" without any need. Floating alone in the boundless sea of information.
The first step is to fold the interaction.
We know that when retrieving local content, users are more accustomed to using separate searches in each software, such as searching for pictures in the gallery, searching for text in memos, searching for names in the address book... Various search entrances mean that more information is needed to obtain information. Too many interaction steps make users feel bored.
Therefore, to improve the search experience, we must first simplify the interaction steps.
The first key capability of Huawei's smart search is to reach various applications and services through the unified search portal at the OS level of the operating system, realizing the ultimate search on the machine. This is specifically reflected in several aspects:
Extremely complete. Super local quick search, just enter keywords in the drop-down search box on the desktop, and you can comprehensively search for settings, memos, calendars, messages, galleries, files, contacts and other information. Search everything you need, greatly improving your search efficiency.
Extremely fast. For example, one of the high-frequency applications of native search is to find files. There are many channels for mobile phones to receive files, and fragmented storage has become the norm. This has also led to deep and messy file paths in mobile phones, and there is an urgent need to simplify the search steps. Huawei Smart Search's super file search makes file search extremely fast.
Extremely smart. Modern people have long been accustomed to taking pictures and saving pictures at will, but looking for photos has become a big task. Huawei Smart Search realizes natural language image search with the support of large AI models. For example, if you want to search for photos of "lawn wedding" on this machine, you don't need to manually classify and label them. AI can understand the semantics of "lawn wedding" and provide pictures containing lawn weddings, without having to search through albums one by one.
It can be said that the core of deeper local search is to simplify the interaction steps, "fold" local information and users together, and connect with the least steps and the shortest distance, so the search efficiency will naturally be greatly improved.
The second step is to collapse the scene.
Of course, simply simplifying interactions is not enough. Users’ search needs are becoming more and more diverse, generating a large number of new scenarios.
The second key capability of Huawei’s smart search is its wide coverage of search scenarios.
On the one hand, multiple modalities are covered. The input modalities in multiple scenarios are different. For example, when driving, you cannot be distracted for hand typing. When traveling, you want to search for similar scenery pictures, but you cannot accurately describe them in text. Richer search scenarios require multi-modality. , full scene search capabilities.
Whether you are using flexible natural language for semantic search, direct visual search using pictures, or voice input, based on the intent framework of HarmonyOS, you can fully understand the meaning of each modal input word and provide more matching search results.
On the other hand, Huawei Smart Search can also cover a variety of devices/platforms. For example, Super File Search can not only search local documents, but also search for documents, audio, video, pictures, applications, compressed packages and other types of files in Huawei Cloud Space cloud disk with one click. For office workers, the integrated search on the cloud side and the client side can effectively improve efficiency and productivity. In addition, for people who need to work together with multiple devices, Huawei Smart Search can also search across terminals by connecting to the Super Terminal, connecting mobile phones, tablets, or PCs together. Through the PC version of Smart Search, you can directly access mobile phones, tablets, etc. with one click. Device files.
To sum up, local devices and content in various modes are folded around the scene to make smart search more convenient and more accurate. Users no longer have to worry about incomplete or inaccurate searches.
The third step is to fold the ecology.
Of course, in the Internet age, users' desire for information richness and diversity has only increased, and search is still needed as an entry point to connect as much content and services as possible.
In order to not only ensure the diversity of information, but also create a simplified search experience, Huawei Smart Search chose to cooperate with ecological partners to penetrate applications, folding various capabilities in the application ecosystem into a standardized search entrance, and explored A credible application ecological cooperation plan.
First, penetrate the native application. Mobile phone users who like high-intensity 5G surfing browse countless information and use services on the Internet every day. If they want to review a post they have read or check the real-time logistics information of a product, they need to go to several different social networks. Searching manually in APPs such as shopping and shopping is time-consuming and laborious.
Huawei Smart Search's [Penetrating Application Search] is based on user private domain content donated by partners, such as "my" logistics orders, "my" Xiaohongshu notes that "I" have browsed on this machine, etc., under strict privacy security Under the protection guidelines, you can directly access these functions and services through smart search.
Moreover, these operations obtain data related to local behavior, and neither browsing history nor search history will be uploaded to the cloud, which also ensures user privacy is well protected. Safe, convenient, and standardized application-penetrating search makes users' local searches extraordinarily different, and also provides the possibility for ecological partners to further increase their traffic.
Secondly, connect the ecosystem on the cloud side. In addition to local applications, Huawei Smart Search accesses ecological content through cloud-side APIs, allowing global search to reach more diverse applications and content, providing users with richer information.
For example, when you want to go out and make travel plans, then open the drop-down menu on the desktop and search for "go out", and you will see the one-stop aggregation content of the high-quality services of the head machine and wine platform, and conveniently obtain hotels and air tickets. , attractions, guides and other ecological services.
In addition, to connect to Hongmeng ecological services , the specific functions and installation-free application meta-services supported by HarmonyOS 4 are essential. Smart search, as the global search portal for HarmonyOS terminal devices, supports quick query of commonly used high-quality meta-services, such as express delivery services, nearby discounts, etc., making it more convenient to obtain required services and greatly saving time in installing and uninstalling applications.
In general, the folding and unification of ecological content effectively connects user needs with developers’ application services, meta-services and other content under the Hongmeng ecosystem, bringing users a deeper and one-step search experience, and also provides a more Multiple application developers and partners have opened up a new blue ocean.
Huawei Smart Search, which has been folded three times, is a quick entrance to the mobile Internet's colorful content and services. It is the shortest path for users to obtain information. Therefore, it will also become the next entrance to traffic growth.
A nautical chart:
Smart search opens up a blue ocean of traffic
Looking at the world, perhaps only Huawei has the technology supply capability to build a standardized search portal, and it has no shortcomings in operating systems, AI software and hardware, and large models.
Huawei Smart Search is a pilot ship in the era of intelligent interconnection of all things, leading application developers to a new sea.
Through the normalized search portal, we are expected to see the traffic pattern in the mobile Internet application field begin to reshape.
The HarmonyOS system accurately understands user intentions and matches the most suitable applications and business functions within meta-services to obtain more accurate exposure for waist and tail application developers.
In addition, App developers can also obtain free traffic from Hongmeng through data donation, which increases the exposure and activity of the application. At present, more than a dozen leading App developers such as Xiaohongshu, Kuaishou, and Taobao have completed access to data donation.
Saying goodbye to the bottleneck of "isolated oil refining", mobile application software is expected to usher in a new round of user growth and bring about a restructuring of the landscape.
Looking further into the era of intelligent interconnection of all things, developers will converge on Huawei’s new blue ocean of smart search “connection”, which will bring about shocks to mobile operating systems.
Huawei Smart Search is another strong proof of the technological advancement of HarmonyOS. A high-quality experience will help HarmonyOS attract more developers and users and consolidate the global competitiveness of the HarmonyOS ecosystem. This indicates that China is ready for the key technologies and development ecology required in the era of intelligent interconnection of all things. The rules of the industrial game this time will be piloted, defined, and recreated by Chinese power.
I still remember that at a HarmonyOS press conference, Yu Chengdong quoted the representative sonnet "No Man is an Island" by John Donne, a representative of British holy poetry.
He said, “Today we are in an era where everything is interconnected and everything is intelligent. We are also in an era where the Internet and social networks are highly developed. Everyone is connected through our Internet, smart terminals, and social networks. Everything is connected. In the Internet era, no one is an island."
The driving force for innovation and exploration in human nature drives us to set sail again and again to every unknown place. Huawei Smart Search is a brand new exploration and an entrance full of potential.
After returning to the sea from hundreds of rivers, there has always been wind and rain in Jiangdong. The vast sea area connected by smart search still has infinite scenery waiting for us.
