The development of science and technology is always moving in a more intelligent direction. On this basis, face recognition technology has won the favor of many projects due to its obvious biological payment characteristics and unique characteristics, and this technology has been rapidly industrialized. With the gradual maturity of facial recognition technology, facial recognition payment came into being, and facial recognition payment agency projects have gradually become popular.
We experienced face brushing. And now more and more common face-swiping and punch-in systems, face-swiping access control systems, etc., have made face-swiping appear more in our daily lives and are recognized by more and more people. In 2015, Jack Ma’s display of facial payment at the Hannover Conference in Germany brought this technology to the forefront. However, it was only in its infancy at that time, and facial payment was far from reaching the stage of popularization. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
Until last year, 2019, many people called this year the first year of face payment. The reason is nothing more than Alipay, as the leader in mobile payment, began to spend a lot of manpower and material resources to comprehensively promote face payment. In 2018, Alipay's face-swiping payment device-Dragonfly came out. In April 2019, Alipay's face-swiping payment device, Dragonfly II, was officially released, and it was announced that it would invest 3 billion in the future to vigorously develop face-swiping payment, which is also regarded as 2019 One of the most important heavy nuclear weapons thrown by Alipay in 1999.
Another mobile payment giant, WeChat Pay, also followed closely. In 2019, it released its own face payment product-Frog, and announced that as long as the corresponding transaction volume is reached, it can be laid for free, and it will compete with Alipay on the same track. In the same year, the second generation of WeChat Frog was upgraded, and no effort was spared in subsidies for equipment.
Consumer experience is now an inevitable important indicator of technological development. Only by paying attention to the sense of consumer experience, can this technology be truly accepted by the market. Just as the QR code payment can replace the cash card payment, the biggest reason is that based on its convenient payment experience, consumers only need to bring a mobile phone and scan the QR code with the mobile phone to complete the payment, eliminating the inconvenience of carrying cash or cards. Reduce the risk of loss.
However, the shortcomings of QR code payment are also obvious-relying too much on the mobile phone as a medium. If the mobile phone is forgotten or has no power, the QR code payment can only be sighed. Based on this, the face-swiping payment simply does not even need to bring the mobile phone, even without entering the payment password, which crushes other payment methods from the aspect of convenience. At the same time, in terms of security, the face-swiping payment adopts facial recognition technology and system recognition. The degree of payment is very high, reaching the financial level, and completely solving the risk of the payment code being stolen.
Therefore, both Alipay and WeChat have seen the great potential of facial payment, and the competition for offline terminals for facial payment is becoming increasingly fierce. Especially in June of this year, a large number of face-to-face payment full reduction policies gave consumers a taste of the sweetness. It is believed that in the future, with the continuous heavy subsidies of Alipay and WeChat on facial payment projects, more consumers will accept facial payment and develop the habit of facial payment.