Part of the purpose of the product placement is to generate revenue for the film.In a larger sense,it could promote the economic development of the whole country.
A recent study shows that the sales would increase by forty percent after launching an advertising campaign.
Black cool tea wanglaoji targeted many movies cover the whole country,and in just a few months in 2003,more than 40 million yuan in advertising fees were invested .Sales had an immediate effect and have been rapidly improved. By the end of 2003, only the advertising investment exceeded 40 million yuan ，and the annual sales vreached 600 million yuan.
Never in history was advertising industry so developed in modern society and it has led to some bad impression in public because some deliver and fake information.My view is that we can’t overlook the merits the advertising bring,although some of them is disturbing.
Covert advertisement can make people realize the advantages of the products.It’s obviously that publicizing brand or product could boost sales for companies
All in all ,covert advertising in movies can be functioned as a good way to promote products and the economic development.Thus,covert advertising should be allowed in movies.
