AdEx is a decentralized ad exchange based on blockchain and smart contracts, primarily for the entertainment industry, especially for streaming video services provided by publishers. We hope to change the traditional digital advertising model through AdEx adx, a transparent and dedicated platform that allows advertisers and publishers to collaborate and reach potential customers.
The core feature of AdEx is the AdEx profile. This is a personalized page that helps each end user understand and control the ads posted to them. For advertisers, giving users more control is more beneficial to them: users are actively telling them about their own consumer preferences, consumer behavior, shopping habits and willingness to buy. This means that AdEx profiles can help advertisers achieve "surgical precision" ad targeting and get a higher return on advertising investment.
AdEx uses blockchain and smart contract technology to eliminate the complexity of existing ad serving networks. Allowing users to act as the sole regulator of the AdEx network solves the most common problems faced by today's advertisers: the lack of transparency in advertising bids and the unclear and erroneous reporting of advertising campaigns.
ADX is based on Ethereum, and Ethereum is a distributed computing platform based on the blockchain. Smart contracts can be transported and executed on it. Smart contracts are distributed computing projects that facilitate the achievement of online contractual consensus in a cryptographically secure manner. Ethereum's open source code, JPMorgan Chase, Deloitte, IBM, Santander, Microsoft, Luxembourg Stock Exchange and Toyota are also using Ethereum.blockchain
Another core component of AdEx is storage. Due to the high storage cost of blockchains, AdEx uses IPFS to store advertising media such as images, videos, and metadata.and
Although Ethereum is currently facing some scalability challenges, it is behind a very focused and intelligent team that is constantly providing new solutions.
We plan to achieve rapid interaction between publishers and advertisers through the Ethereum's state channel so that it is not limited by the speed and cost of the entire Ethereum blockchain.channel,
AdEx history price to USD reached its peak at 3.26 USD on 8 Jan 2018, The whole is in a downward trend of fluctuating fluctuations. Jan,
AdEx Info
AdEx price is at $0.214452 now, drops 3.99%. ADX to BTC is still at the top in AdEx market.