Chinese Academy of ICT data released in February China's mobile phone market, shipments of 6.384 million, down 56%; of which domestic mobile phone brands shipped 5.858 million, down 55.3% year on year. Analysts had expected China's mobile phone business inventory level of around 60 million, which means that even if the Chinese mobile phone companies are no longer producing mobile phones also take 10 months to absorb the existing inventory.
2019 China's mobile phone companies in the domestic market, launched a fierce offensive, especially a domestic mobile phone business in the overseas market due to continuous frustration, unable to urgent overseas sales in the domestic market to clean the phone, so frequently Yahuo channels to the line in the massive price cuts electricity supplier channels clearance.
A domestic mobile phone brand to rely on in this way in the domestic market has achieved growth of over sixty, and OPPO, vivo, millet and other mobile phone companies are plunged more than two percent year on year, showing a domestic mobile phone brand of ferocity. However, such a vicious competition sparked worries of the industry, the media reported that the then existing channels has to bear a greater pressure on the stock.
June 2019 China officially released 5G license, mobile phone companies in order to emphasize their 5G technology advantage, so frequent propaganda 5G phone, however when 5G mobile phone chip technology is not yet mature, mobile phone companies launched 5G phones require plug-5G baseband chip, in this way cause the phone cost is too high, instability and other technical issues, then the 5G mobile phone prices as high as 5,000 yuan, while sales of domestic mobile phone market is mainly 2,000 yuan phone.
One side is a strong publicity phone companies 5G technology, the introduction of one side but not affordable, mature technology 5G mobile phones, mobile phone sales has always been able to come so 5G, the fourth quarter of 2019 5G phones accounted for only about 15% of the Chinese market, the proportion of mobile phone sales, 4G mobile phone sales but also greatly affected, resulting in the fourth quarter of 2019, smartphone sales in the Chinese market fell 15.6%.
Domestic market, achieved third quarter 2019 shipments grew 66 percent growth in shipments of Huawei in the fourth quarter of 2019, only 10.5%, OPPO, vivo shipments in the fourth quarter of 2019 fell 27.4 year on year, respectively %, 30.5%, then the mobile phone companies began to bear pressure on the stock.
Mobile phone companies have been counting on this year's Spring Festival shopping season to clean up part of the phone inventory, however, lead to new outbreaks of pneumonia died Spring Festival shopping season, and the new pneumonia epidemic affected from the end of January and throughout February, eventually leading mobile phone companies to further push up inventory levels to the peak of 60 million (famous Apple analysts expect Chinese mobile phone enterprises inventory levels up to 60 million), but recently some analysts believe that only a cell phone company's stock will reach 40 million to 50 million, a result of China's mobile phone business inventory levels may be up to 80 million.
From the current situation, the new pneumonia outbreak will affect the first half of this year, mobile phone business more difficult to clean up inventory is very large. Currently 4G mobile phone millet has pushed prices down to 1999 yuan, to the middle of the year less than 2000 yuan 4G mobile phones is expected to have emerged, and the current inventory and these phones are 4G mobile phone-based, getting rid of those inventories 4G phones mobile phone companies are nerve-racking thing.
You can see from the electronic business platform, third-party merchants selling the Huawei cell phone lowest price as low as less than 200 yuan (Huawei G620 as long as 199 yuan), OPPO mobile phone for the lowest price of $ 699 A5, vivo lowest price of $ 799 mobile phone the U3X, they have hit a record low of 4G mobile phone prices, we can see the phone companies are trying to sell existing 4G phones.
Hit a record peak of mobile phone stocks, the new pneumonia epidemic affecting mobile phone sales, which gives the phone company has brought great pressure, but also affects their development plans 5G mobile phone, a cell phone a few days ago the media reported that the company has twice cut phone orders, some of which are phone orders 5G, 4G mobile phone inventory is becoming a sword of Damocles Chinese mobile phone business head.
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Bai Ming Technology BMtech007
