The number one application created in the mobile Internet era is undoubtedly WeChat. As of January 2019, the number of WeChat users has reached 1.082 billion.
According to data from Penguin Think Tank: nearly 60% of new friends come from the workplace, and professional social networking has become an important part of WeChat social networking. WeChat friends extend from family and friends connected by strong relationship chains to a pan-work network with weak relationships; in office communications, WeChat It has become the main communication tool for users at work, and WeChat groups have also become an important carrier of professional social networking. More than 80% of users engage in work-related behaviors on WeChat.
While WeChat’s user base and ecosystem are growing, traditional fixed-line users are rapidly losing, and the installed base of corporate fixed-line phones is on a downward trend. Mobile phone communication carries more and more work behaviors.
For sales management, grasping mobile communication means mastering the sales process and customer resources. Xunzhong work mobile phone is a sales management terminal based on mobile phone communication and a sales management tool in the mobile Internet era.
For a long time, companies have operated a model in which sales use their own personal mobile phones to talk to customers, and then the company reimburses communication expenses. This model has certain drawbacks:
1. Customer resources are not secure: Customer information is stored in employees’ personal mobile phones, and the handover with the company is unclear. Customer information is easily leaked, and resigned personnel take away customer resources, causing heavy losses.
2. The sales communication process is unknown: WeChat communication records with customers cannot be queried, customer follow-up processes cannot be tracked, and incidents of using company resources to smuggle orders occur from time to time.
3. Sales management is not precise: Sales contact customers are not timely, not in place, and promises are made randomly... Managers have no way of knowing the failure of order completion caused by these reasons.
4. Low call connection rate: The outgoing call frequency of private mobile phones is limited, and numbers are easily marked, which affects the call connection rate.
Xunzhong Work Mobile Phone conforms to the trend of the mobile Internet era and integrates mobile communication management and CRM customer management, allowing managers to firmly control the sales process, helping companies accumulate customer resources and improve sales efficiency.
1. Integrate communication resources
Xunzhong's work mobile phone can help enterprises solve the problem of limiting the number of communications with unfamiliar numbers and face account blocking, while maintaining the privacy and security of customers' information. It can provide two methods of local calls and IP calls to improve the number connection rate for telemarketing.
2. WeChat operation management
Xunzhong Work Mobile Phone integrates WeChat into the customer service system to help managers control the communication process through the management of communication content, financial revenue and expenditure, as well as sensitive information monitoring and overall analysis of operations. The conversion of private domain traffic such as member communication and coupon sending has become an urgent need for mobile phone applications.
3. Intelligent collection of work data
Every call received and made through Xunzhong's work mobile phone will be automatically recorded, and the recording will be synchronized to the management backend, and statistics can be collected based on call volume, call duration, call completion rate and other multi-dimensional statistics to help enterprises implement refined management. Data re-portrait is a starting point for using work mobile phones, and communication data is a data source for refreshing user portraits.
4. CRM customer management
Xunzhong work mobile phone integrates customer resources and customer follow-up records, supports custom fields and views, and is flexibly applicable to various industries; standardized interfaces support synchronization with third-party CRMs, and are perfectly compatible with existing CRMs.
The ultimate purpose of using a work phone is to improve sales and marketing results. Xunzhong work mobile phone starts from the management of various communication data to optimize sales staff's order conversion rate, evaluate the effectiveness of marketing, and then manage its own data assets. It is an urgent need in education, finance, real estate and other industries.