The mobile phone case is a very good project.
China now has nearly 1 billion mobile phones, and it is still increasing by more than 5% every year. If you have a mobile phone, you need protection, and you need anti-drop, anti-scratch, anti-radiation, waterproof, and anti-skid. The protection of many functions requires a mobile phone case. The market is huge and the wealth is unlimited. In 2009, 10, and 11, these three years are the prime time for mobile phone cases. The retail price of mobile phone cases is 200-300 yuan, and the shipment volume is still very large, making it easy to make money.
The competition for mobile phone cases is getting fiercer and the cost of
mobile phone cases is falling.
1. The technology of mobile phone case is becoming more and more mature, and the cost of various processes is decreasing. The cost of thermal transfer printing, water transfer printing, uv inkjet printing, and mold opening are all decreasing
. 2. A thermal transfer machine only costs a few thousand yuan, and a uv printer The domestic ones are only 40,000 to 50,000, which is relatively good. Imported industrial-grade printers are about 200,000.
The threshold of the entire mobile phone case industry is lowering, and there are more and more people doing it. There is no differentiation, original copyright awareness, which pattern is easy to sell, and everyone flocks to make this popular model. In the end, it is naturally a price war. The mainstream price of Taobao stores is 20 to 30 yuan per piece, and there is even 9.9 yuan for free shipping. Naturally, there are not many companies that make money.
Everyone is transforming. The
mobile phone case market has changed from a blue ocean to a red ocean. Profits are declining. More and more companies are trying to transform. What are you trying to transform?
1. In the domestic market, make a brand, add different materials, metal, gold-plated, embossed craftsmanship, take a differentiated route, and add fashion elements to the outer packaging design
2. The main overseas market, Amazon, AliExpress and other platforms sell mobile phone cases
China now has nearly 1 billion mobile phones, and it is still increasing by more than 5% every year. If you have a mobile phone, you need protection, and you need anti-drop, anti-scratch, anti-radiation, waterproof, and anti-skid. The protection of many functions requires a mobile phone case. The market is huge and the wealth is unlimited. In 2009, 10, and 11, these three years are the prime time for mobile phone cases. The retail price of mobile phone cases is 200-300 yuan, and the shipment volume is still very large, making it easy to make money.
The competition for mobile phone cases is getting fiercer and the cost of
mobile phone cases is falling.
1. The technology of mobile phone case is becoming more and more mature, and the cost of various processes is decreasing. The cost of thermal transfer printing, water transfer printing, uv inkjet printing, and mold opening are all decreasing
. 2. A thermal transfer machine only costs a few thousand yuan, and a uv printer The domestic ones are only 40,000 to 50,000, which is relatively good. Imported industrial-grade printers are about 200,000.
The threshold of the entire mobile phone case industry is lowering, and there are more and more people doing it. There is no differentiation, original copyright awareness, which pattern is easy to sell, and everyone flocks to make this popular model. In the end, it is naturally a price war. The mainstream price of Taobao stores is 20 to 30 yuan per piece, and there is even 9.9 yuan for free shipping. Naturally, there are not many companies that make money.
Everyone is transforming. The
mobile phone case market has changed from a blue ocean to a red ocean. Profits are declining. More and more companies are trying to transform. What are you trying to transform?
1. In the domestic market, make a brand, add different materials, metal, gold-plated, embossed craftsmanship, take a differentiated route, and add fashion elements to the outer packaging design
2. The main overseas market, Amazon, AliExpress and other platforms sell mobile phone cases
3. Make personalized mobile phone case customization , from "cost + scale" to "Internet + customized production", highlight the personality and fashion elements of the mobile phone case, and give the mobile phone case more meaning.
