@ Products - Tencent Planning Department is how to train the user's "glory of the King", "addiction"

Research studies focus on planning group king of glory balance is not a game, players experience. Their main research focus is how people in 5 minutes, fell in love with the game, it can be described as carnal wisdom. I do not know how much harm minors as well as adults.

First look at a set of data:

"King of Glory" has now attracted 50 million users daily living, registered users exceeded 200 million, the media predicted "glory of the King" Nikkatsu users or up to 70 million. With the popular game, players in the game but found that "pupils" The players have been invaded MOBA mobile games.

According to statistics, the main traditional game gaming population 21-30 years old, and Tencent browsers index has pointed out, "King of glory" This MOBA games, but the main crowd pushed forward to the 11-20 years old (53%).

There are not found, surrounded by friends, colleagues, regardless of whether or not to play the game before, have been a game - "King of Glory" attracted.

Perhaps on the subway, perhaps in a small restaurant lunch time, you will see someone holding a cell phone, the phone from time to time issued a "Double kill" sound.

Indeed, the company used to play "king of glory" colleagues will set up a "King of Glory" to open the black population.

You know Luhan playing "King of glory", "wonderful to say" where even the players' king of glory "as an example of debate, unconsciously," king of glory "has become the national game.

If you happen to also play "king of glory", may find this game really addictive, came home from work before reading chase drama, now a home to start playing the game to open the black team, wanted to make work a day to relax, the results accidentally hit in the morning 2,3 points ......

While playing the game very happy, but it seems to have begun to affect your normal life. Want a good look at the book to enhance their rest time, all the time results contributed to the "glory of the King", obviously you want to go to bed early beauty sleep, the result is always staying up to 2,3 points.

Perhaps you uninstall many times "glory of the King", but re-download to your phone at home at.

Why "King of glory" so fire, men and women are playing? "King of Glory" is a step by step how addictive?

- 01 -

Bundled social

"He played a game in blue for you, no less than a candlelight dinner."

"King of Glory" the most successful but not least, the game can not do other thing is, it is the social attributes to the limit. In addition to people inside the game to push the tower to kill the head, you can also complete in touch with friends, sister tease other functions the way.

And colleagues in the company and had not much contact between the results came across the other side are playing "King of glory" to play down the results of a few innings, found that the relationship between the two became intimate.

After graduation, you probably rarely University roommate, friend contact, but found each other are playing "King of glory" In the future, you c always a few people to team up together to open the black, do not necessarily speak in the micro-letter one month before the results now every day speech to open the black team, quite a kind of "need a fourth, he sent you," that is, as the flu.

Before you and boyfriend often do all he read the novel you chase drama, and now, "king of glory" to be your common activities, you will find time together and her boyfriend changed much, but in the game he can help you make a blue, in order to protect your head gave personal romantic candlelight dinner and flowers as much as in real life.

You can coach more experienced in the game, and others can also build relationships lovers, girlfriends, based Friends, buddies and so on in the game.

You just need a little hand, you can uninstall the "King of glory" on the phone, but can not easily be removed social relationships. When you finally determined the "glory of the King" to uninstall, but found a home from work, your other half is playing enthusiastically, still holding the MVP to show off you, and your friends start to initiate a voice chat with "five missing one "to tempt you, you say no play is not a loner? Is not understanding? So you had replied: wait for me a few minutes, I re-install about "king of glory."

- 02 -

Easy access to players' heart flow "state

"Never been so focused."

When you are playing the "King of glory" when the time is not the moment to think over? Like tens of minutes to a few hours feels the same. In the play "King of Glory", you will find yourself focused unprecedented attention, whether it is the drama of the story or food on the table, we can not interfere with you.

Psychologist Mihaly Heath praised Khatami Hay heart will flow defined as a personal spiritual force completely betting on certain activities of feeling; at the same time there will be a high degree of excitement and a sense of fulfillment when the heart flow generation.

Mihaly Qike Sen believes that the occurrence of heart activity stream has the following characteristics:

--- We tend to engage in activities

--- a clear target activity.

--- have immediate feedback activities.

--- We have a sense of the main event.

--- our sense of fear went away while engaged in activities.

--- subjective sense of time changed - for example, engage in a long time without feeling the passage of time.

--- barriers to continuous optimization, we are engaged in activities for whatever, and has a certain challenge, we can increase the ability to complete the obstacle through constant practice.

Is not that what we're playing when the performance of the "glory of the King" it?

And he believes people into the "heart flow" state, there are four conditions:

A sense of intrinsic reward

Victory in a game, we'll get a sense of identity and control.

Clear and accessible target

In the play "King of glory" when our goal is and teammates turned down the other side of the crystal. Efforts to fight soldier, strange and wild earn gold coins, gold coins can be earned to buy equipment, buy the equipment will be able to enhance the offensive and defensive capabilities ...... targeted.

The long-term goal is to play qualifying upgrade, "king of glory" set a different Dan: stubborn bronze, order silver, gold, platinum, diamonds Eternity, the strongest king, and each have a Dan: grading 1-5 each grade has five stars, won a qualifying will be able to get a star.

Instant feedback results

Once you've played a game, you can clearly see their own and other people's scores, and contribution to the team. If you assists maximum, you can get the best assists glory, if you continuously kill seven people in the team will live over the title of God. If you output in a game, most contributions, you can get mvp.

Balance of skills and challenges

Many people are accustomed to practicing a hero in battle mode, each time to buy a new hero, we tend to be badly abused in the first, but in a round round exercise, we have come to understand the new hero skills, kill head more and more, to enjoy the thrill of the counter-attack.

"King of Glory" game mechanics setting, allowing players to quickly enter the "heart flow" state, so forget the existence of time, do not feel tired, but excited strike, a play for hours ......

- 03 -

Lease Marconi effect:

"The system will match pits teammate for you to increase your upgrade of difficulty."

Played ant forest people should have this experience, the beginning of time, full of interest, early in the morning to get up the energy to start collecting energy, stealing friends, in order to be able to plant a tree, but once planted into a tree after that, he lost interest, remembered bursts of energy to receive an income, regardless of the frequency of use or interest in tree planting after the completion of the first reduced.

You can clearly remember the tragedy of the end of the movie that department a month ago, but had forgotten that the Department of happy ending drama.

Cai Ge Nike memory effect is a kind of memory effect, for things that people have not yet been processed, more impressive than what has been done processing.

When we play the "glory of the King" qualifying time, in the hope that their players Dan bronze silver rose Dan, hope to rise to gold and silver, however, a crucial innings of that time (still win a game when will be able to in paragraph l), the system will match you with a very low winning percentage pit teammates, so you will find that playing one night, Dan still marking time.

So that players will not soon upgraded to the highest Dan - the most powerful king, you will be more difficult to upgrade, that is, you match pits teammates, when you play a night found themselves still stuck in the old Dan, only tomorrow, day after tomorrow to continue one day before the unfinished goals.

In "King of Glory" is often drowning in Dan has not reached the king of the strongest players, and those players has risen to the highest, as has been successfully planted a tree in the forest, like ants, already ashore.

- 04 -

Law of the Few

"King of Glory" is how to detonate the country's?

Why did you start to play "king of glory"?

Most people should all be subject to the recommendation of friends, or to see their favorite stars in the play "King of Glory", is also likely to see a discussion of the "glory of the King" in the number of public interest, so out of curiosity, you Download the "king of glory."

"Tipping point" was mentioned Law of the Few popular cause, which contact members, professionals, salesmen are popular cause three kinds of people.

In the "glory of the King" in the communication process, your friends, the stars, the public number, microblogging KOL are served in the middle of a role, maybe you do not believe advertising, takes the money and all that large, it is difficult to resist their friends recommend to your game.

 

Perhaps you are not interested in the game, but when you find something you like Luhan also play "king of glory", ask some questions, download the a ......

In the role of friend, star, KOL act as contact members, professionals, salesmen, you will inevitably be affected, "King of Glory" in multiple exposure, become a national game.

Written in the last

As a "king of glory" severe addiction gamers, home every day is the happiest thing in bed, open the TV series, then called a friend to open the black play "king of glory," this fall feeling happy and lasted for six months time.

During this period, five times uninstalled "King of glory" because the uninstall varied, because once play "king of glory" to work late, because once the weekend to play "king of glory" No Qiaowan code because there are times no reason to be angry and reported under the "king of glory" to say goodbye ......

What, you ask me how to successfully quit, "King of glory" in?

Do not say, I'm going to roll up a few.

 

 

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Origin blog.csdn.net/qq_39390545/article/details/104761036