Shenzhou computer to an electricity supplier of blood and tears complaint raised a storm in the Internet, many media have analyzed this interpretation, which I see a business platform to obtain huge profits by means of the extension of the corporate brand accounts payable cycle.
In the course of a trading platform for electronic business, the consumer is to pay the money to the first electronic business platform, this time funds have been into the hands of business platform, but do not go out electronic business platform and receive a payment immediately after the sale of goods the purchase price paid to the brands, but retained for some time in the electronic business platform, and then paid to the brand business, which is known account of.
A display electricity supplier accounts payable account of brand enterprises up to 60 days, while only a few days on its own account in the analysis of accounts receivable among the media, the electric business is highly visible attention to their own cash flow rate, but also understand the importance of capital turnover rate for enterprise development, but it is time to deal with brands but not kind, dragged on so long account of.
Such a long account of, can bring huge returns for the electricity business to 100 billion of the purchase price, for example, if the account of the funds was 20 days, then according to the current deposit interest rates may bring close to 200 million of interest income, however, general it co-brand enterprises and electronic business platform is long-term, which means the cycle of these accounts are, so bring billions of dollars in interest income as a business platform a year, but in general has such a huge funds, the return is bound to get a little operation is much higher than interest income, showing elongated account of electronic business platform to give huge returns.
In contrast, Alibaba approach is somewhat different, the money paid by consumers is paid directly to the brands, as long as the consumer to confirm receipt, payment on into the hands of merchants, account period is much shorter, it also reflects the desire of many to Alibaba.
Offline channels for brand enterprises account of even shorter, and even some strong brands are offline channels to the first prepaid brands, so it's no wonder a lot of brands to the line self-built retail outlets, because this payment can be in their own hands, to provide capital turnover rate by improving operational efficiency as much as possible.
In recent years the brand companies are rethinking offline channels and electronic business platform cost advantages and disadvantages, they come to realize that the cost of electricity supplier channels would not necessarily lower than offline channels, because today as electronic business platform also charged as offline channels a variety of management fees, advertising fees, the cost of traffic increased year by year, add up the various costs even higher than the physical retail outlets online self.
如此也就难怪华为、小米等手机企业直接自建线下零售网点了，它们需要平衡线下零售渠道和电商平台，尽可能降低流通成本。神舟电脑的血泪控诉能否让电商平台重新思考自己与品牌企业的关系，以免继续出现这种店大欺客的现象呢？
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柏铭科技 BMtech007
