Definition 1
SUMMARY electricity provider] refers to pieces of information in the Internet era, through the dissemination of high-quality content, triggering interest and purchase, usually means they have taken live, a short video, a small video.
Definition 2
When the spike, full cut, buy gifts, discounts, etc. optional form of promotion to consumers no longer constitute a fatal attraction when signaling the end of the bonus period 1.0 times the electrical business, but in all areas of human experience posts, species Wen grass will become a new consumer guide, facilitate electronic business content earliest form.
If the double 11 is the traditional electricity supplier's pinnacle, the just-concluded Taobao creation festival is to show the electricity supplier era begins in earnest content and great potential.
So, in the end what is the content of the electricity supplier?
In simple terms is through the manifestation of text, images, video, broadcast, etc., will transfer experience and cultural goods to the consumer electric business sales scenario mode. Compared to traditional electricity providers to meet the needs and activities of drainage, electricity providers more focused on the content of "create demand" for valuable content, KOL internal logic manufacturing aspire to own influence and stimulate the user's consumption impulse, contributed to the purchase.
Content electricity supplier value
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Content electricity supplier to some extent, is personalized buy hand-made, achieved by directing the contents of the grass KOL, in fact, a selection process for users to save time and effort while also allowing users step less pit.
- Guide the consumer to upgrade. Content electricity supplier will undoubtedly bring a shift from rational to emotional consumer assessment of the product that will last only mandatory assessment of the quality of the product itself, appearance, performance and other habits, to guide the product or even brand value, the representative of the attitude of life comprehensive assessment, selection criteria of products produced fundamental changes, while the consumption level is also cost-effective transition from the pursuit of "quality" and "quality", "value".
In order to close the contents of the electricity supplier tide, the major electricity supplier platform have been in transition and launched their own content channels such as Taobao, "good goods", "Taobao headline", "micro scouring" Jingdong "Seeking • me" and so on, open the contents of the show in the form of graphics, live video. Ultimately, these channels and content will also be 11 to become traffic carrier, the carrier from docking products and even brand bridge. The content content soundtrack organizations have the ability, sharp insight into the electricity business scenarios have emerged.