From the Internet compiled some specialized vocabulary, to facilitate access to learning.
SEM: Search Engine Marketing acronym, meaning the search engine marketing;
EDM: Electronic Direct Marketing abbreviation is e-mail marketing;
AdWords: Google's keyword auction ads;
CPS: Cost Per Sales Abbreviation, i.e. into sales;
CPA: Cost Per Action, Cost Per Action, that fee pricing model for each visitor actions taken pursuant to Internet advertising. For user actions have special definitions, including the formation of a transaction, to obtain a registered user, or on a click and other online advertising;
CPM: (Cost Per Mille, or Cost Per Thousand; Cost Per Impressions) cost per thousand;
CPC: (Cost Per Click; Cost Per Thousand Click-Through) cost per click;
ROI: Return On Investment acronym, ROI;
SEO: Search Engine Optimization abbreviation for search engine optimization;
Conversion rate: abbreviation Conversion Rate refers to access a Web site visitor, the conversion of visitors proportion of the total visitors;
UV: Unique Vister acronym, unique visitors;
Alexa Rank: Alexa.com is a website dedicated to publishing world ranking of sites, site ranking, there are two: Ranking ranking and classification;
The second jump rate: the rate of the second jump, first proposed by the 99click, launched after the website page, user-generated clicks on the page for the first time referred to as "second jump", the number of two-hop is the "second jump amount." The ratio of the amount of the second jump is referred to two views of the page jump;
Bounce Rate: Bounce rate is a user browsing a page on the left accounted for a set of pages or page visits a percentage;
Per capita access the page: PV divided by the sum of IP, you can get an average number of pages per visit. At least per capita access to more than 10 pages need to be considered is the quality of the user;
CNNIC: China Internet Network Information Center;
EDI: EDI Electronic Data Interchange is the English acronym, the Chinese can be translated as "electronic data interchange." It is a company of electronic means between job file transfer orders, ** and so on;
FAQ: Frequently Asked Questions English abbreviation, Chinese meaning is "frequently asked questions";
IMAP: INTERNET MESSAGE ACCESS PROTOCOL is to obtain agreement from a message developed by the University of Washington. Its main role is to mail client (e.g. MS Outlook Express) can obtain information, download mail message from the mail server or the like in this protocol;
B / S structure: Browser / Server, Browser / server model, a network structure mode after the rise of the WEB, WEB browser is the most important application client software. This model unifies the client, will focus on the core of the system function implemented on the server, simplifying system development, maintenance and use;
ISP: ISP English is the Internet Service Provider, translated as Internet service providers, namely the user to provide Internet access services, information services, telecom operators and value-added services. ISP is approved by national authorities officially operating companies, the state law;
PKI: PKI (Public Key Infrastructure) or "public key infrastructure", is a follow established standard key management platform, which provides encryption and digital signatures and other cryptographic services and the necessary keys and certificates for all network applications management system;
SSL: Secure Socket Layer, developed by Netscape as to guarantee the security of data transmission in the Internet, using data encryption (Encryption) technology to ensure that data can not be intercepted and eavesdropping on the transmission network in the process;
CA: Certification Authority, is known as an international certification body, it is the applicant's digital certificate issuance, management and organization of digital certificates canceled. CA's role is to check the legitimacy of the certificate holder's identity and issue a certificate (mathematically signed certificate), to prevent the certificate is forged or tampered with;
ERP: ERP is the so-called English Enterprise Resource Planning (ERP) shorthand. Is built on the basis of information technology to systematic management thinking, decision-running means and staff for business decision management platform. ERP systems focus on information technology and advanced management ideas in one, a modern enterprise running mode, reflecting the era of enterprise reasonable allocation of resources to maximize the creation of social wealth requirements, a business to survive in the information age, the cornerstone of development;
CRM: CRM (Customer Relationship Management), namely customer relationship management. This concept was originally proposed by the Gartner Group, the company which became popular in e-commerce in recent years. The main meaning of CRM is through in-depth analysis of customer details, to improve customer satisfaction, thereby enhancing the competitiveness of enterprises as a means of;
PR value: full name PageRank, is a part of Google's search ranking algorithm, level from 1-10, 10 out of 10, indicating that the higher the PR value of the page position in search rankings, the more important, that is to say, under other conditions being equal, the higher the PR value of the site priority ranking in Google search results;
C2A: consumer e-commerce administrations (Consumer-to-administrations), referring to the government for personal e-commerce activities;
B2A: Business-to e-commerce executive (Business-to-administrations) refers to e-commerce activities between enterprises and government agencies
SKU: SKU = Stock Keeping Unit (SKUs), that inventory out of the metering unit; to clothing, for example may be in unit quantities.
KPI: key performance indicators (Key Performance Indicator, KPI), which simplifies the evaluation of the performance of the assessment of several key indicators, key indicators as the evaluation criteria, the performance of employees and key indicators to assess the comparative method .
VMD: We generally call it "visual merchandising" or "commodity program visualization." VMD is not only related to the display, decoration, display, store sales issues, but also to the corporate philosophy and management system and other important "strategic" need for professional knowledge and skills across sectors, not in the usual sense on our narrow understanding of "show , on display, "but actually it should be broadly" the shop's overall performance, "contains the environment as well as goods.
VP visual merchandising: the role - the expression of the overall impression of the shop store, to guide customers into the store the store, pay attention to the scene to create an atmosphere, emphasizing the theme. VP is an important demonstration of space to attract customers first sight. Location is a window, store inlet, Nakajima stand, plane exhibition tables and the like. The responsibility of the designer display division.
PP point of sale display: the role of - expression area stores the impression that guide customers into the depths of each store counters, display characteristics of goods and match, showing correlation with the actual sale of goods. PP is mainly concentrated in the area of sight after entering the store customers, it is the main selling point of the product display area. The location is showcase, exhibition stands, models, stores and other columns. The responsibility of the Purchasing Guide.
IP display a single product: the role - the actual sale of goods classification, sorting, trade-oriented place. Clear, easy-contact, easy to choose, easy to sell display. IP is the main storage space, it is necessary to reach the final form of consumption of the customer space, also called capacity area. The location is showcase, display rack and so on. The responsibility of the Purchasing Guide.
growth rate
= Sales growth (one cycle) or number of sales amount / (last cycle) the number of sales or -1.
Chain growth = (reporting period - yl period) / base period × 100%
Gross margin
Gross margin = gross profit realized / achieved sales * 100%.
The contribution of old customers: If a store 500,000 a year gross profit, gross profit generated in which customers consume 400,000; 100,000 new customers generating gross profit; then the old customers of this shop contribution rate is 80%; new customer contribution rate is 20 %;
A support rate category = category sales number or amount or number of sales of all categories ÷ Amount × 100%
Pin ratio: ratio pin, i.e. pin rate. :( formula within a cycle) in the inventory / average daily sales cycle. Whether the ratio of inventories to sales set up a scientific and reasonable, first determine whether the delivery order to realize the extension of production orders; the second is whether companies can truly adapt to the market, respect for the market, in response to the order; the third is when companies can manage inventory no truly meet the market, not the backlog, continue to stall.
Pin rate: The formula is: pin number of food items / goods inventory items * 100%. Pin food items: for all merchandise sales this month (excluding removal margin products) number. Stock Amount: there is an average value (retail sales tag) all goods sold for the amount of the monthly inventory of the pool every day
Sales ratio: is equal to (one cycle) the amount of the current purchase / ending stocks. Detecting whether the amount of inventory is a reasonable target, as the moon sales ratio, the average sales ratio, etc., calculated as follows: sales ratio, the monthly average inventory / monthly sales average annual sales ratio, the average inventory / year sales ratio high note excessive inventory, sales are sluggish, it may be too low, the production can not keep up.
Sales ratio: sales ratio means within a period, the ratio of daily sales and inventory goods cycle, the number of days is the relative number to reflect the immediate availability of product. The more accurate rule of thumb is calculated using the average daily inventory and daily sales data to reflect current inventory sales ratio. The more popular commodity, we need to set the sales ratio is smaller, the better it will be able to speed up the turnover efficiency of goods; the more slow-moving merchandise, the greater the ratio of storage and sales.
Sales ratio is generally calculated by month, the formula is: end-month stocks / month total sales. The unit can be a number, it can be the amount of current to calculate the number of multi-purpose business. For example, the end of the month inventory is 900, and this month has sold a total of 300, then this month's sales ratio is 900/300 = 3 individuals thought to amount to calculate more reasonable, after all, is the amount of inventory in the financial statements the form of existence.
Sold out rate = (one cycle) number of items sold / purchase pieces, selling products without promotion, only unsalable products only need promotion. Unsalable products sold may be determined by the rate. In general, sales of clothing life cycle is 3 months; if within three months, not because of the season, the weather and other reasons, the clothes sold out rate below 60%, the sales of this product can be broadly determine there is a problem , of course, do not have to wait three months before they can determine that, in general, within three months, the first month of the size, color range, sold-out rate will be 40 to 50%, the second month of about 20 ~ 25%, because of the third month break codes, sold rate only 5 to 10%. When the first month sold out rate is much lower than 40%, and no other reason, it is necessary to pay special attention to strengthen or extend the display.
Breakeven point: the break-even point (referred to as BEP), also known as point zero profit, breakeven point, breakeven point, profit and loss points of disagreement, earnings inflection point. Usually refers to the yield when the total sales revenue equal to the total cost (the intersection of line and the total cost of sales line) is. To limit break-even point when sales above the breakeven point of profitability, on the contrary, companies losses. Sales breakeven point can be used to indicate that the break-even point of sales; sales can also be used to indicate that the sales break-even point.
Terms of physical units: the break-even point = fixed costs / (income per unit of product sales - variable cost per unit of product)
Calculated according to the amount of: break-even point = fixed costs / (1 - variable costs / sales) = fixed costs / contribution margin rate
Band: clothing enterprises in the shop new goods batch, most people would think, spring, summer, autumn and winter four seasons is a natural band on the goods, if the brand across the country how the store, we must combine the local temperature the goods change.
Inventory turns: equal (within a period) Cost of goods sold / inventory costs. Inventory days = 365 days ÷ commodity turnover. Focus on business inventories reflect sales pace, it is judged for the use of certain corporate liquidity and flow conditions helpful. Its economic meaning is reflected in the number of enterprise inventory turnover within a year. In theory, the higher the number of inventory turnover, the company's current assets management and product sales, the better.
Efficiency level: refers to the efficiency of the terminal 1 stores square meters, as a general assessment of the strength of the store is an important criterion. Efficiency level = ÷ store sales area.
Cross rate: Cross ratio is typically calculated as the quarterly period, the ratio of the low priority out of the cross product. CROSS ratio value large as possible, taking into account because it and the goods turnover rate margin, the greater its value, indicates a high margin and fast turnover. CROSS × gross turnover ratio =
Season Index: is characterized in containing the seasonal cycle time series variation, the method described seasonal variation of the variation index calculation. Statistical forecasting method in seasonal index is based on seasonal variation regularity of time series data presented, made the prediction method of predicting the future status of the target. The basics of what seasonal variation, you can use it to predict seasonal commodities market demand. When prediction using seasonal index forecasting method, time unit time series or season, or month, fluctuation cycle is 12 months or four quarters. :( clothing company is calculated monthly actual results / cumulative performance over the same period) * 100%.
Joint rate: the total number of sales divided by the number of small ticket sales ratio would come to known as joint and several rates. Joint rate = total number of sales ÷ number of small ticket sales (less than 1.3, an overall additional serious problems) associated personal sales ratio = total number of individual sales ÷ total amount of individual small-ticket (less than 1.3 Description additional personal problems)
Customer price: refers to the average amount each customer the store to buy goods, that is, the average transaction amount. Customer price calculation formula is: the amount of sales ÷ transaction amount.