Bounce rate and exit rate refer to what, what difference does it make?
Before reading this article, please consider the following questions:
- What is the definition bounce rate and exit rate is?
- What is the difference bounce rate and exit rate in?
- Bounce rate and exit rate must be bad thing?
- How do we optimize based on current data?
I believe that many electricity providers engaged in learning or friends, especially newcomers are these four issues have their own perception, but from start to finish to stroke clear that he knew but said it would not understand.
Whether domestic electricity providers do or do cross-border electricity providers, some core data such as flow rate, bounce rate, exit rate, conversion rate is always the focus of attention. But now a lot of people, whether due to the Company or its own way also eager Advanced or for reasons of operational work content confusion that have made themselves ignored the in-depth study of some basic and core data, understanding.
Based on the description and analytical data GA
1. What is the bounce rate, exit rate what is, and what are the definitions?
"Dropout rate" means that the page is the percentage of sessions "last page" browsing the web accounted for the total page views. Exit rate = Exits / Total Visits * 100%
"Bounce rate" means that the page is in session "unique page" session cent of all sessions that start with that page percentage. Bounce rate is the number of times a page is accessed leave the site after = / * 100% of total visits
Page bounce rate calculated on the basis of only sessions that start with that page, in addition to the following situations will increase the bounce rate:
- Links to other websites on the page, click
- Click the Back button to leave the site
- Close windows and tabs open website
- Enter the new URL
- Session Timeout
2. What is the difference bounce rate and exit rate in?
A diagram illustrates the difference between bounce rate and exit rate
3. bounce rate and exit rate must be bad thing?
This requires specific conditions, to see what you had set this page's goals are.
For example, some of the site's shopping cart or billing page, when clicked, will jump to pay third-party payment platform, a high bounce rate on this page is a normal phenomenon.
If a higher overall website bounce rate, will have in-depth analysis which is part of a common phenomenon, or because one or two channels, Source / Medium caused.
As for the drop-out rate, exit rate if the page is the last step you had a set of processes, then the exit rate by page website pages mean all is acceptable. However, if any page in the process or at key (such as shopping carts, billing page) quit rate is high, it is necessary in-depth analysis, which is part of the problem.
4. How do we go optimized based on current data?
Want to know how to optimize it is necessary to find the factors that affect the bounce rate:
Pop advertising, video, etc.
Minimize pop ads, unless there is a need to search engine ranking pages (not related to the higher high keyword ranking page bounce rate)
Audience type
2/8 according to law, to seize the key customers, accurate advertising
- Landing page design (meets the customer's aesthetic, typesetting)
- Ads and landing pages to match the degree of information (selling dog meat hanging sheep)
- Page load time (loading a million years)
- Outbound links (pop ads similar problem)
- The purpose page
…
Improving the bounce rate related tips:
- Keep the ranking of search terms
- The degree of matching keywords and landing page (the higher the better accuracy, more in line with customer expectations)
- Establish clear path / navigation (a clear path not only to optimize the process, to the maximum extent, also enables customers to quickly get TA want, rather than running around on the site and then exit the site)
- Using lazy loading or webp picture compression format photographs, and other ways to accelerate page loading speed (to maximize savings without affecting the loading time customer if the customer experience)
- Reduce pop ads (if the positioning is made advertisements on the proposed new window opens)
- Reducing the outbound link (or outbound link opens a new window)
…
Welcome to the discussion, if insufficient, please advise, thank you.
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