Internet marketing - marketing electricity supplier profitability

        Baidu: instrumental ad continued weakening of the entrance. From Baidu's own product serial point of view, Baidu search, Baidu map the flow of mainly concentrated in the tool direction, compared with retail traffic Ali and Tencent social traffic, the mobile Internet era, congenital lack of transformation advantage, while Baidu Post Bar, etc. Based flow social side entrance in the mobile internet era lack the advantages of competing products, which have led to his background in the marketing platform competition, the lack of sustained advantage.
        Ali Baba: Retail advertising entrance Plow. Compared with other user traffic entrance generalization, the existing flow of Alibaba, especially Taobao / Lynx natural flow of user attributes with the consumer guide, so the final profitable conversion, relative to the other two more advantages. Given the current Ali and mother in-depth integration of Internet marketing, cash conversion cycle we expect advertising revenue will continue to pull long, but the user will be relatively viscous enhance liquidity.
        Tencent: Social ad accurate delivery entrance. Tencent advertising platform focused on the realization of micro letters and QQ. From the point of view of fragmentation of time, when the two types of users corresponding length should be the biggest, but considering the decentralized and centralized user interest tags user point of interest in advertising on the final conversion, a simple display ad category it will affect the overall user experience, so small docking procedures as part of the carrier consumption will play a strong role in the docking little bit. In the present time, we also difficult to see Tencent in the direction of large-scale advertising and marketing precision of two-way upgrade, but the precision of the path must be to achieve a small program advertising vehicle.