As long as there are users, there will be demand for different users, their needs will be different, people's needs are constantly undergoing changes and upgrades.
Needs and motivations, is to promote the cause of user behavior, user demand for a strong degree depends on its position in the user's demand.
Analysis of user needs is one of the most important enterprises to create a super product of the process.
Objective To analyze the user needs is digging behind the nature of the user's needs .
Different needs do not exist independently of their final direction point to the user.
Products and services to users, products iteration based on user feedback, analysis of user needs is to find a balance between product and super users.
The reason why companies need to analyze user needs because they lack a comprehensive knowledge of the product, and the inability to communicate with the user.
Analysis of user needs to do is layers of unraveling, mining the real needs of users, to create a super product.
The level of user needs
Surface requirements: Users need to be resolved at this stage.
Deep needs: problem solving inner most users want.
The underlying demand: users expect from the most basic products.
In many cases the user is not directly express their real needs, this is not their intention, and identify the authenticity of the user needs is to do the business.
How to identify the authenticity of demand
1) The user is the core of the user enterprise.
2) user requirements in line with product positioning.
3) The requirements must be achieved.
The value of the user's needs
1) audience and the user community.
2) the urgency of the needs of the user.
3) user frequency of use and the sustainability of products.
Demand from the user to the product innovation
Product innovation is the final product needs of users, user demand for the core program to address is the product innovation.
According to the strength of the user's needs, by two metrics:
User satisfaction on demand.
Users frequency of use of the product.
Also note:
1) changes in boundaries and strength of demand.
This requires the flexibility to look at the needs of business, grasp grasp of user needs change as much as possible, to adjust the direction of product innovation, so that the product has super scalability.
2) the correlation between demands
The user needs to observe a direct relationship by means of collecting user data, product innovation need to follow the local to the overall direction in order to create a super product.
Users law of demand: less is more
When companies face a bunch of user needs, we need to do some subtraction.
The product is to subtract every business should do , not the product to stand out superimposed by the number of products found in the different stages of the most critical needs of users in order to create a super product.
This method is not difficult:
Needs to valuation
Associate strong demand integration
Prioritize
Good analysis of user needs in order to create a super product, observe the entire market on a stand on a higher perspective.
Any one super products are based on industry enterprises to explore the market, awareness and understanding of the user, so that enterprises continue to accumulate enough information.
User needs analysis itself is to see the user's ability to understand business.
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