How does demand analysis help to build a super product? This is because a company has a certain degree of uncertainty in the process of creating a super product, and the degree of uncertainty determines whether the company can create a super product. Therefore, when creating a super product, a demand analysis is required.
Most companies will encounter these three situations in the process of creating super products. In each case, product managers are required to track data so that companies can better understand users and ultimately effectively increase conversion rates. Let's take a look at what happens when we change the degree of uncertainty and the way we deal with uncertainty when building a super product.
1) Create super products in a certain environment
For example, an emerging company has developed an App. They use user registration as an indicator, while product managers need to analyze the behavior of each user to determine the registration conversion rate. Then tracking data can find valuable insights or opinions.
According to previous experience, product managers are relatively certain about every step involved. This is because they have sufficient understanding of the product and the uncertainty of the entire project is greatly reduced. Therefore, we will find that it is uncertain In the case of low sexuality, companies are more likely to move toward their goals.
2) Create super products in an uncertain environment
What happens when product managers have few or no experience at all? According to this logic, we will find that it is impossible to say which steps are involved and how long it takes, and even the requirements cannot be deterministic.
It is precisely because of the high degree of uncertainty, which may be caused by lack of experience or lack of understanding of the product, but the fatal thing is not lack of experience, but analysis of requirements. In the face of unknown situations, product managers should conduct requirements analysis in advance to verify Feasibility, rather than direct execution.
3) Conduct demand analysis in an uncertain environment
Let us return to the focus of this article, how to conduct a demand analysis
We will find that product feasibility is the biggest unknown and the key to building a super product. Therefore, when making adjustments to a product, we should take a step back to understand the causes of uncertainty and make corresponding actions to achieve the company's goals.
In the process of creating super products, we can attribute user behavior to a part of demand analysis to reduce the degree of uncertainty.
Teacher Ai Yongliang once asked five consecutive questions on how to build a super product in his course:
1) Can the user figure out how to use the product?
2) Under the existing technical conditions, can iteratively innovate products?
3) Does this product have commercial value?
4) Who is your user group?
5) Why are they losing?
Before building a super product, ask yourself whether these five questions are clear enough.
If a company cannot determine whether its products are valuable to users, then the purpose of demand analysis is to facilitate us to better understand users and find the problems they face and their real needs.
Create super products from the user's perspective, and resolve uncertainty through user research to grayscale testing.
In fact, thinking about five questions can lead to more detailed answers in the article of Elos Public H. These questions help companies build super products, but please remember that these questions are based on the company’s The goal is not set in stone.
Try to answer each question and give a grade from 1 to 10. 1 means I am 100% sure of the question, and 10 means I am not sure. So companies need to collect a lot of data to support their ideas.
Innovation means uncertainty. In the process of creating super products, prioritize problems and set a specific time period for yourself. If the uncertainty faced by the company is too great, please start with the demand analysis and pass Demand analysis understands users, reduces uncertainty, and creates super products.