Want to create a super product, we must make the user needs analysis, and the user needs analysis phase, companies need to understand a few things.
First, the product
Want to create a super product, companies need to think, why users need this product? Only by understanding the user, companies can build user's favorite super products to sell.
For example, the traditional repair product user pain points: Fill paper warranty, repair analysis information is inefficient and error-prone, fixed locations repair, complex process takes too long, it can not be timely feedback . To solve these problems, companies can build a network repair platform to build a bridge between the user and maintenance personnel to repair, to simplify the repair process, improve efficiency, timely feedback.
Second, the user
Why would users need to understand the reasons the product, companies need to know which types of users will use the product.
Take network repair platform, we can intuitively think, the most basic of users repair and maintenance personnel , in addition to the front-end business, for the maintenance and management of data, but also need to build a business management background, then the management background a need administrator .
Then we can use the network users repair platform into three categories: repair, maintenance personnel, background administrator
Third, analysis
At this time, how to create a super product, most intuitive steps are divided into five steps:
1) In the course of the product to create a super core users who are involved?
2) In the process to create a super product are what needs to be done?
3) do everything for the user based on the premise center?
4) can eventually create a super product?
Fourth, to create a super product
After doing the analysis, the next step is to create a super product.
1) to create a super purpose products
Objective: To understand the real product innovation needs of users.
Meaning: allows users to select and rely on super products allow enterprises at the lowest cost for maximum profit .
2) ways
How to get mentioned in Ai Yongliang teacher needs to write "super product" in which companies need to focus on the emergence of new technology within the industry, what better product, then its essence, to its dregs , user-centric ideas for product innovation.
3) Product Innovation
Or to repair the network platform as an example, we can products are divided into three categories:
1) move the distal end
2) Admin
3) Product page
Then we can re-sort list first product.
Repair to submit repair orders in a mobile front end view of repair progress, give maintenance personnel a message, and evaluated after completion of repairs, because repair orders more than one, this Times repair staff can arrange for repair orders, you can view specific progress through the list.
Maintenance personnel in moving the front end of the repair order processing, you can choose to accept or reject the inability every repair can receive timely repair, maintenance personnel can fill modification time feedback to repair personnel, and repair personnel can communicate with maintenance staff not only that, in the course of repair, the maintenance personnel need to register supplies until after the repair personnel to verify clearly, maintenance staff can be reimbursed.
The background administrator needs from the system level user management, rights management, operations management roles.
Then on product innovation, companies are combing over, then you need enterprise products will be gray, the core products pushed to a small part of the user , fast iterative data after finishing its use effect until the user until the product gradually, then it is put on the market.
V. Summary
From the above analysis, we will understand, to create a super product based on the premise of user-centered , to analyze the use of the product user groups, through the analysis of core users , each enterprise will understand the pain points where the user when using the product , and then one by one in order to improve, eventually creating a super product.
If you want to learn a super product, super product understand the case, search concern "Ai old thinking"
