Super product strategy is an indispensable set of strategic methodology for many companies. In many cases, if you want to create super products, no matter whether you are a product manager or a business manager, you should not rush your head, but understand User value is higher than commercial value. Products can only be made by owning users, so that products can meet user needs, and then the issue of monetization can be considered.
To do this, you can start from market research, user needs analysis, definition of requirements, design, development, testing, and finally the product is officially marketed. The whole process is guided by teacher Ai Yongliang, and some problems will also be encountered in this process. , But from this experience, many business managers can learn more...
Today, let me use the super product strategy methodology to explain to you how to find to meet user needs and realize user value.
Determine product positioning: what are we going to do? What problems can this product solve for users;
1) Competitive product analysis: see how big the opportunity is;
2) Market research: what is the prospect of the product in the market;
3) User analysis and insight into users: find the pain points of users and what kind of products they want to own;
4) Determine the direction of product innovation, design, develop, and test until it goes online.
In addition, companies can also use many methods to understand their industry, through a series of data, companies can probably understand some market conditions, and distinguish the authenticity needs.
When companies want to enter an industry or field, they must have a good understanding of the market, and have a certain understanding and verification of current market trends and future prospects.
In addition to the understanding of data, companies must actually use their own products in order to understand the advantages and disadvantages of the products, the tonality and characteristics of the products...
If we cannot grasp the comprehensive product situation but want to iterate, we can choose to record the iterative record of each version of the competing product, and roughly find the development route of the competing product and their product positioning, and find the direction of differentiation.
Locking the core user group has become the key to whether an enterprise can build a super product, and it is also the most valuable aspect of the super product strategy. Through insight into users to communicate and participate in user communication, we will find very valuable users and communicate with them to cultivate seed users in advance.
In this regard, we can choose a younger user group, because they are much more accepting of new products and new technologies.
When gaining insights into users, companies can use user portraits and make a detailed portrait of the core user groups in order to better understand users and make accurate product designs.
Communicate with some users to determine the problems that users encounter when using the product or what kind of product they hope to get. Of course, this does not mean that the company has to accept the content of user feedback. In many cases, users do not deliberately mislead the company. But because their needs are always changing, and even users don’t know what they really need? Therefore, digging out the real needs behind user needs is what enterprises should do.
For users, convenient and fast products are always their first choice.
Complete the above, basically you can determine the direction of product development, substitute the scene, and then expand in the direction of innovation.
We must know that when we make a product, it is impossible to achieve perfection all at once. Therefore, the user must first meet the user's main functional requirements before the user will continue to use it, and look forward to the gradual completion of the product and maintain continuous iteration of the product. The user is called a user because the user is accompanied by the enterprise. From the early, mid to late stage of the product, the longer the user uses the product, the higher the value of the product to the user. The model of selling a product and earning a share of money is what we call a customer, which is what Teacher Ai Yongliang often said, a one-shot deal.
In the process of building a super product, functions that are not particularly important can be subtracted, try to use the fastest time to launch the product, collect user feedback in time, and maintain the iteration speed.
As far as the super product strategy methodology is concerned, before the product is marketed, the product manager needs to continuously control, supervise, and coordinate the work of various departments to ensure that the product can exert its value.