In the first half of 2020, one word to describe SMEs is miserable, loss of customers, rent and bank loans when there is no business, not to mention the fact that the film industry and the travel market are in chargebacks and suspensions... many Business managers continue to face greater challenges and difficulties.
Of course, in the face of emergencies, small and medium-sized enterprises have been relieved to some extent, such as rent reduction or exemption and delay of bank repayment. Now the top priority is how to reshape consumer confidence and how long can SME managers persist?
In this regard, the entrepreneurs of various industries that Ai Yongliang had contacted expressed their views under the comments in Elos' article, including film and television, catering. Education, foreign trade...maybe after reading it, everyone will have new insights.
The owner of the baby swimming pool in Wuhan, Hubei said that he has been operating three stores since 2015. The main user group is infants and young children aged 0-6. Young parents do not have much time to accompany their babies at home for swimming practice. For children of this age, swimming has become a rigid need.
In previous years, the store business was so good that they needed to queue up. Parents wanted to bathe their children before, but this year, due to special circumstances, the business for children continued to decline. After all, children are the heart of every parent. Many parents are reluctant to let their children venture into confined spaces for activities.
As a result, many stores are facing a crisis of bankruptcy, so many entrepreneurs began to seek solutions, such as layoffs or closing some businesses. After all, the bottom line of corporate managers is to keep the company.
In the face of this situation, the crisis also means the arrival of opportunities. In addition to layoffs, it is urgent to change the business strategy of the company, and use the super product strategy to help the company transform.
When the crisis comes, where is the outlet?
This special situation is helpful to the online platform. Some social software and online games have received dividends. Many companies have also begun to move online. Therefore, we will find that for the super product strategy, online and offline The combination of the two can ensure that the enterprise remains invincible.
Not only that, when the entire industry is in trouble, companies should adjust their focus as soon as possible, and first find the things that have the least impact on them and need to do or improve their products.
Take Ctrip as an example. During the SARS period in 2003, what they did was to ensure that every employee was not unemployed and at the same time to improve their own professional field, and through their own expertise to help users facing difficulties solve problems. The essence of the super product strategy is to solve problems for users. All the organizational framework of the enterprise should be based on this standard.
For enterprises, every unexpected situation will eliminate a number of small and medium-sized enterprises. Those who are good at opportunistic and unprofessional enterprises will be eliminated directly, and professional enterprises will achieve super growth over time. , Finding a breakthrough for growth has become the key to an enterprise.
In this regard, we can use the three methods of super product strategy methodology mentioned in Elos’ article:
1) Re-find user groups, gain insight into user needs, and find user pain points.
2) Test product value or business value.
3) Improve employees' professional skills, speed up feedback, and respond to users in a timely manner.
In the end, word-of-mouth communication is formed, so that users can rest assured.
For various industries, there are many uncertain factors. 2020 is a very challenging year for enterprises. It will be affected by different, but the original intention of enterprises has not changed: user-centric. What we can do now is to do a good job of our own products and services, solve user needs, and let the brand spread, and then more demand will appear in the market in the future.