In recent years the development of science and technology in the mobile phone industry is growing rapidly, many mobile phone manufacturers based on their years of accumulation of technical strength on the continuous improvement and constant release of new mobile phones, which allow more competition in the mobile phone industry intense, many mobile phone brands into a major crisis, it seems that this year is a major reshuffle of the mobile phone industry. Here Ai Yongliang teachers have to focus on science and technology to bring the hammer, as a halfway debut Smartisan its fate what is it?
Speaking Smartisan must mention its founder: Overheating, his personal success early mainly Luo quotations era New Oriental output, Overheating has a talented and hilarious sayings speaking ability, blessing magnification on the Internet, It made him an Internet star.
(Source network)
Later anger hit Siemens refrigerator, hard bars Fang event that he won a lot of influence and visibility to a certain extent, this also makes himself once had the illusion that by virtue of their strong personal appeal and marketing capabilities You can force a cut in any industry. So he began to think that he founded the English institutions, and the result of that chopper small scale it? In his own words, at least back to the present, the so-called pay is not earned, earned will be equal win. Overheating think they can easily win in the mobile space, not knowing at the time of the mobile phone industry is already one of the Red Sea.
2012 Smartisan was born, followed by Smartisan launched the first mobile phone T1 series, for a start we have expectations of mobile phone or a hammer. But, how much hope there is much disappointment. Immature technology plus alternative design, hammers and other mobile phone handset simply can not compare with mature technology, but this time the hammer is still not self-awake, even passing the buck to the foundry Foxconn, which also led to the second question , Foxconn people do not take your single, and from Smartisan fear is to find a good foundries, and to know there is no good foundry, another powerful product, designed to look good and then there is no way the ground, it will not lead to products from intense mobile phone industry to the fore, sales naturally can not be improved, resulting in a vicious cycle.
Even Smartisan launched next series of nuts, in cost and design to make a certain compromise, but Smartisan still could not solve the problem of good quality control, coupled with faster speeds and lower prices of large magnitude, which makes the user experience feeling very bad, thus gradually losing patience, even if Smartisan never been resurgence but still gradually go downhill.
From start to finish Smartisan only took six years, but it is also used personal experience to tell us the facts.
A: Do not choose a profession during the Red Sea to join it.
Two: what industry you want to select, you must be familiar with the industry, I do not want to make things too simple. From the beginning to enter the market in this industry to put too simple, that as long as the mobile phone users will be able to pay for assembling it, but never thought equipment manufacturing, supply chain structures, distribution channels, quality control, customer service issues.
Three: any industry brands are not able to form the spur of the moment, but to conform to the current era combine will form the various mature factors.
Four: a need to find their own exclusive brand positioning, and people trying to protect their brand set up, attracted to a particular customer base, and then think of ways to expand more user consumers. Five: Do not be too confident of their own products, thus ignoring the needs of users. Six: the intention to master their own product quality control and ultimately to be accepted, not the entire virtual first Pakistani those marketing of the brain.
Although the final Smartisan failed, but still want to Smartisan founder of applause, at least he found the courage to do what he wanted to do, even failure, it is as compelling.
"Compared to be treated as a tragic hero, I prefer to be treated as a failed clown"
It seems business like a man, there is no shortcut would not be able to take a shortcut, only the fear of Sike's largest product is the most user, we also must have the spirit of remodeling products, we can accept everything starting from zero, to all user-centric, find the pain points of the product and solve it.
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