No matter how large the data, or the Internet, it must be user-centric. For companies with large customer data, according to a variety of dimensions to segment customer database, you can create a lot of marketing value for the enterprise. Even if only by a small number of regular clients will be able to sustain the development of the company, improve customer database can still provide these regular customers a variety of business records and related data to help companies do business fine comb, and to provide professional one to one marketing and service experience.
CRM data mining system not only provides basic clues for each enterprise customer sales, customer information based on geographic queries, and provide a suitable source of customers, greatly saving time query data. While the circumstances of each customer record sales follow-up every day, and can intelligently records for each business phone service, call behavior, it can be more clear salesman daily work. Let the data mining done a lot of personal data customized to the customer accurately for one to one marketing.
First, centralized management of customer data
CRM can help companies better manage customer information, build customer profiles. CRM management of customer information, including: customer's basic information (such as name, gender, occupation, etc.) and customer dynamic data (counseling records, purchase records, sale records, etc.) management, these data can be changed and supplemented according to the situation , update customer information anytime, anywhere, to ensure a comprehensive understanding of the customer, in order to better facilitate the transaction.
Second, the pooled analysis of data
The key lies in how to use the data network, if you do not integrate analysis into useful information, no amount of data companies are worthless. Embedded business intelligence CRM can be screened for customer information analysis, information, identify target customers, from the customer's interest in their hobbies analysis products based on customer consumption behavior and identity, and tap business opportunities in the history of business information from the ambush, and so multi-dimensional analysis of potential customers can determine whether it can bring value estimate for the company, it is a key step to develop the client.
Third, to create greater value for customers
End customer information analysis is also conducive to the subsequent customer classification management, customer characteristics necessary showing increasingly diverse, differentiated and personalized, customers can personalize their desire to be met, not just to meet basic needs. At the same time, for customers to establish deep partnerships with businesses, customers want or they can get more customers than any other, or value-added work. Enterprises extent necessary to satisfy the customer, customer satisfaction and loyalty has a huge impact.
CRM customer management system can operate on different corporate affairs function, the user can achieve a custom field types for different business needs, through powerful statistical capabilities to help organizations more in-depth understanding of customer intent in fact, to maximize develop customer value.
