User Research Core Value Model
Why study user
Macro background: experience economy
Meso Background: People yard dramatic changes, combined with the size of the data, in order to maintain product excellence experience and competitive position.
Research with core values:
Value of UR
In the product development life cycle, according to the specific development needs of the research community the size of the user's behavior and characteristics of the underlying mechanism, and can give a professional insight landing suggestions
Research by common methods:
Core Model:
User research principles:
1. Scientific research framework design, rigorous chain of logical argument
2. The more ignorant than the user's empty cup mentality
3. curiosity and respect
persona Methodology Introduction
VALUE of PERSONA
Through the collection of real user needs and characteristics of virtual characters to help designers understand the PM and user needs and usage scenarios, always around the core demands of the typical user's point of design and development
1 "product concept problem
User defined scene, demand / pain point solutions - virtual characters
2 "product design stage
From portraits role in understanding the needs of users, scenes and problems encountered, for process and user experience design - empty chairs
3 After the product line. "
Combined with real user data and label portraits (User profile), revise and improve the original user portrait - defined interpretation of data show
How to build user portrait
The first step: Step aim: to talk Step: Abstract
