User research (under)
Usability Testing Methodology Introduction
VALUE of USER TEST
By the practical operation of the core tasks of real users in a particular scene, exposure to various types of pain points, and help optimize product design team to enhance.
1. The concept of product: Discover what content and features of the new product should contain, in order to meet the needs of users - oriented approach
2. product lines of: before and after release and the release of the latest version of the test, by evaluating the availability, eliminate potential iteration risk, predict in advance the user to adapt to circumstances and may be in doubt - wind control
3. Optimization of iterations: the current version of the investigation point to experience pain, compare this product / competing products, A / B program strengths and weaknesses - Positioning
How test
Quantitative Experience Evaluation
VALUE of Experience Survey
Gather real user experience journey sensory evaluation, quantification reflect the level of product experience, product experience to help enhance the competitiveness of decision-making.
Quantitative Investigation conventional method requires sample size
Satisfaction
NPS Net Promoter Score
The incidence of pain points (unsatisfactory reasons)
Subjective questions
