Traditional business transformation electricity supplier is inevitable road

According to China Internet Network Information Center ( CNNIC ) released in Beijing in the first 44 times, "China Internet Development Statistics Report" statistics show that as of 2019 years, the netizens in the country of 8.54 million people, compared with 2018 at the end of growth in 2598 million; Internet penetration rate of 61.2% , compared to 2018 by the end of lifting 1.6 percentage points. With the rapid development of network information age, e-commerce are slowly forming a trend, more and more traditional enterprises and individuals are involved. After years of development, is now China's e-commerce to be more active than any other country in the world. According to China's National Bureau of Statistics, Chinese consumers in 2018 Nian spent a total of 13500 billion dollars, more than the United States and the United Kingdom combined.

So why Chinese consumers are so keen to do online shopping, low prices first point, the most important is the network platform eliminates the cost of the store, which is the next line of super maximum cost, the price of such commodities will be higher than the line a lot of the same goods and electronic business platform is much cheaper than super, which encourage consumers to shop online; the second point of convenience, many consumers do not have time to go to super shopping, and the internet so that consumers will be able to buy homes to what they want, it saves a lot of time for consumers.

In China's next five years, does not seem to slow down the pace of e-commerce, the industry is expected to grow annually by 20% , it is estimated that 2020 years, the mobile phone online shopping will account for the total amount of Chinese e-commerce 74% . This growth is not only because promoting personal consumption levels are increased, also mainly due to the maturity of online shopping patterns, a huge trading volume rapid innovation in the supply chain, as well as integration, social media, content providers and other sources of electricity .

The face of such a huge consumer market, the field of traditional electricity supplier business transformation is imperative, some traditional companies do at the beginning of electricity providers, anxious, all my hopes are on behalf of the operating companies who blindly the burn, the result can be imagined, in the long run, the companies want to do the traditional electricity providers, must take the long view, based on the lay the foundation, the training out, so as to go more steady farther. Long as the network for the transformation of the traditional electricity supplier companies want to summarize a few suggestions:

1 , the electricity supplier of high threshold for low-tech
electricity provider, said that in fact it is essentially a sales channel. But in the Internet, the sales channels may indeed be crucial for the development of enterprises, it can even be around long-term development ,Many traditional businesses recognize the problem. So we are thinking about building sector electricity providers to expand their sales channels, although, electricity providers in the online system will be able to easily download a set, find a few people who understand technology can take up to a shelf. But the reality is not so simple. To make the electricity supplier, is the first brand is very important. Early you will need to invest a lot of money to make their own brand enjoys popular support. To the same time at the beginning of the traffic and sales do go up there must be a lot of promotional activities, marketing costs here is very large, it may not be profitable for a long time, the difficulty of imagined. If companies want to do the traditional electricity providers need to be well prepared mind, at least on the technical and financial resources to be ready .

2 , the electricity supplier is not just a shop
behind in the electricity business is the entire operating system, changing supply chain management systems. If you just open a shop, just to get their products online to sell it. For changing the meaning behind it is not much, so this way the traditional business of transformation is still very slim. Because for the transformation of the Internet, the electricity supplier is not just a sales channel, but also a customer contact channels, constantly in the process of dealing with customers, understand customer needs, interact with customers and improve its own, this It is truly a complete transformation of the Internet.

3 , change management
if the company decided to transition traditional, then remember that in the administration not to follow the traditional thinking companies to manage. What is the spirit of the Internet ? Equality and cooperation, openness and freedom. Whether it is for the employees, or for customers are like this. Companies to combine Internet trends, formulate their own development path in line with local conditions. To this large Internet community, to take the initiative and customers to communicate and interact, so as to learn about the latest customer needs. Avoid parrot, copy plagiarism.

To sum up the traditional business transformation electricity supplier is an inevitable trend, but not blindly into the body, in conjunction with the market situation is developing its own electricity suppliers plan their own set of their business is a wise choice.