Reading "Qiu month real product," notes - on

The first lecture verify your product ideas

• The importance of the information collected, up and down at all times comply with the principle of
  • On: the upstream industry chain
  • Next: downstream consumer groups
  • About refers to the industry / similar competing products industry, and dividend policy environment
  • Ancient refers to the problem of understanding the development of upstream and downstream and competing products and encounter
  • Chinese and foreign: a look at the Internet and no developed countries had similar experiences and products;
  Information collection methodology
  • Listen courses
  • Industry experts in-depth exchanges
  • reading
  • Industry reports, earnings
  • Under industry information, forums, seminars line

How Lecture temper your product ideas

• Product ideas verify the need for a proper and logical reasoning process
• Determine their own advantage in this product, and develop a strategy, table-top exercises

To say you do not believe in third questionnaire

• In its research needs and plan a list, based on the outline design issues
  • Such as design commuter class reading software, you need to consider commuting, long commutes, portrait commuter network speed in the network, reading the crowd
• Need to ensure that the problem does not involve the outline of user privacy, users can answer questions more objective
• Not to mention the hypothetical question, do not answer to induce the user to set the scene
• We need to ensure that users can answer process, description of the problem to be able to accurately understand the various groups;
• Out of their own questionnaire, if possible, because in many cases the user and the answer is often not consistent in the specific actions, the study not only rely on the user's questionnaire, more data is the actual behavior of our products;

Fourth Lecture to try your product water (MVP) with minimal resources

• mvp core idea: continuous use as few resources for more value drastic reduction in product range, with the least resources to build the minimum set of functions in line with expectations and put validation. Use my own words, is to go step by step, small run;
  this chapter is very water, he told a very old case and a core theory

Mvp idea how to tell a fifth use

• Think clearly about their advance what data needs to be verified, RBI data in advance, not blindly verification;
• Buried need to own their own data results to have a preliminary estimate that the peer set a standard;
• The verification process, the implementation is minimal because this resource will have a choice, we must verify abandon essential functions; some of the ways to save costs in the implementation of mvp
• • Instead of artificial systems, such as to verify the data analysis, we can ignore the submitted data collection function, collection by artificial means to replace; that is, the system does not have to speak prematurely closed up;
  • The use of third-party systems, such as general more advanced testing, we can afford to give priority to cloud test
• The drawback mvp mvp is also a lot of people put forward different views rebuttal, personal views mvp in for outsourcing projects, strong business projects, new projects can advance the field for the existing mature products business model, it is quite difficult to promote;

Sixth speaking product project

• Before deduction of the project functions, ready to work if you can not go through the torture of the parties, the project description at the time the product has not been done, and do not need to reason, and the reason the industry competing products, data, or even their own experience, but certainly not in others after questioning myself feel wobbly '
• Project stakeholders must be put in place clear
• I do this deficiency, the company's business operations related parties I sometimes easy to overlook, when demand from the assessment they need to intervene; but this is also for business people interested parties put forward higher requirements, not just their involvement know, but know that it will have any effect on their business, the future of which I can dig around this;
• Coordination of stakeholders through the united front, learn to tell a story, not a story of good product is not a product;
  it is important
• Estimates plan, schedule tasks must be carried out when the split precise estimate, but can not let developers package when estimates, while certain to leave a good margin; but this should audit personnel requirements of higher estimates, and to have a certain incentive mechanisms;
• Project stand and when; the project be taken seriously, because any one thing to invest resources in the project mean, do not hold indifferent attitude to the project, otherwise it is not only a waste of people's time, but also wasted their opportunity;

SEVEN product launch pit

• Publish a list of products and inform the persons responsible for this, especially when the line is critical on large projects or projects critical period,;
• Do not project on the line Friday, if you want to make sure that someone on duty to solve the bug
• Leaving a good escape route, in case the project is not successful on-line, there is no ready solutions;
• From my point of view is the human material subsequent transaction whether notice in place, whether the material ready, such as after the release of operational materials, the cloud host server need to increase readiness; there is no one to follow up questions

Session Eight products increased more and more difficult, how do

• The first reason for slow growth is user bonus disappears, and the second is more and more similar products, user acquisition costs increasing growth of new trends
• • New from the pull of change that is retained detail and content is more important
  • From the first-tier cities such as sinking market users to three or four lines in rural areas, overseas transfer market
  • The future impact of new technologies such as vr 5G

The core product growth ninth speaking

• If it can not be sustained and efficient solution to party and multi-stakeholder needs, no matter what kind of operation promotion, the product can not get vitality
• Create Product shining moment when the user is in the use of this product you suddenly feel like you have a moment this function well how to observe the user to describe the way your product observed value of the product in terms of growth, the user can see how the introduction or spread you products, and this may differ from the original intention of product design. For example, soup is not hot, such as YouTube
• • Product value is not the product manager to define it, but from users who summarized derived;

Session Ten growth of the organization and team practice

• Market or led operations, products and technologies for implementation
  • In general, early product manager served as the official growth this role, buried first data point; after accumulating a number of subsequent users, you need a professional to practice operating officer
  • In collaboration with various departments has been a difficult

Speak eleventh products index growth

• AARRR model is to get activated retained cash spread
• In five parts, we need to focus resources according to the current stage of the product to which the esteem in which a part, do not think of everything;
• Five aspects in the present situation is retained in each company are more important data, so it is necessary before obtaining a user to come up with enough good data; parsing the specific business model
• • Selected target goal here is not referring to the beginning of the project product positioning and the like, it refers to the goal of growth: the number of users, such as the market share of the profits
  • Different business models dismantling business models have different ways of dismantling, for example income dismantling of geeks time;
  • Leverage can select a business, this also varies with time, the authors cite the example of SMS bullets, the measure of success is not downloads, but as chat services should be retained message number is whether enough;

Routine speaking twelfth growth

• The growth process is divided into five roughly establish a data system - Analysis - put forward ideas - prioritize - test
  • Establish a data system, use a third-party analysis tools such as Friends of the Union, ga, Zhuge analysis, these needs well in advance;
  • Purpose of the analysis: overall business process defects and problems emerged at what stage, funnel analysis
  • The idea put forward: a bold hypothesis verified by careful analysis
  • Prioritize: the test schedule resources
  • Test implementation:
  • A cycle of progress
• This chapter suggest that you use at Friends of the Union or other third-party statistical tools, otherwise only know the first combat Buried, do not know how to bury points; how to screen event and click event correlation;
• Many product growth scenario actually try out trial and error, which requires the ability we have two, the first is sufficient judgment, and the second is enough mistakes cost; at a certain time project, in fact, really is overtime will continue to rely on a number of errors made complete;

Lecture 13 How to improve user retention (on)

• Retained the essence: that users can identify and recognize products for their report brings, so retention is not simply the pursuit of numerical targets, but the constant practical driving force behind him;
  • Improve retention of the generic approach is to give the user a message strategy, push, e-mail, usually in this way become the hook;
• Value hook 1: I inform the user of the new value products help users develop the habit of 2, 3 the completion of some of the more common features in some product Bunsen education classes, fitness classes, require continuous training products in closed loop or an integral part of a push notification or ; retention periods and analysis
• • Unused product should have different time frames, do not generalize; in the end is retained Awareness Day 1, Week retained, retained month depends on the actual business of your product
  • We need to be retained long enough to observe;
  • Analysis is broken down as principle of analysis;
• Retention and complementary hook is needed, before the user is using the hook 2, in fact, we can do two things, first is the need to push the push electricity supplier in such transactions, the new activity we can push the appropriate user push-timing, this may be roughly that time period by active user background; the second time for some of our soft-promotion, there must be precise push, do not push allows users to objectionable;

Lecture 14 How to improve user retention (lower)

• Establish a sound system of different members were to enhance the user retained by the return value between members and non-members
• Attract direct interest, such as sending electronic business platform coupons, no threshold deductible coupons, punch retained
• Analysis of the product itself contains attributes such as Netease music retained by user comments retention, electronic business platform retained by the collection of goods, which we need to retain data platform
• I use virtual functions provide a rhythmic continued iteration brings users return mechanism such as game updates

Lecture 15 How will your customers into loyal long-term users

• • The first step of course is activated, the activation should pay attention to what it
  • Learn: in line with user expectations of a product form more easily allow users to get started, but it is difficult to have fresh, subversive and conceptual model may be the moment to seize the user's attention, really makes it easy for users to leave frustrated;
  • action 
  • move