Product Heart Sutra Reading Notes 2

The works of Kenichi Ohmae, the father of Japanese strategy, such as "M-Type Society", "Thinking Technology", "Low IQ Society", "Questioning Power" and "Innovator's Thinking", have unique and profound insights into the causes of social phenomena. , The logical analysis is rigorous and thought-provoking. Anyone who has read these books before graduate school is all impressed by his super independent thinking ability. As a product manager, you should have the ability to think independently and refuse to be a product manager with low IQ.

When interviewing product managers, the following question is often used to examine the independent thinking ability of product managers: Why does Baidu do products such as Post Bar, Know, Encyclopedia, and Experience?

Baidu wants to satisfy users' needs for obtaining information, so how to satisfy them? One is realized by machine, and the other is realized from human perspective. From a vertical perspective, Tieba, Know, Encyclopedia, and experience all address the different needs of users in this aspect of people. In real life, when we have a question to find an answer, it is usually relatively simple questions such as why, where, when and how. Most of the solutions adopted are to ask others and then implement them according to their answers. This kind of question and answer corresponds to Baidu knows; when you encounter some professional terminology, noun questions, usually questions such as what, who, and the questions generally have standard answers, most people will check dictionaries and encyclopedias. This corresponds to Baidu Encyclopedia; when you encounter some problems, generally more complicated questions such as which, what, why, who, etc., and there is generally no standard answer, it may be necessary to use group wisdom to solve it, that is, a group of people conducts a problem or post Discussion, this kind of BBS corresponds to Baidu Tieba; when encountering some problems, it is generally a little more complicated how and other questions, and generally there is no standard answer, most people will go to people with professional experience, this corresponds to Baidu Experience; and so on.

[Notes] This answer is really general, too much to copy the theory.

Post it-bbs discusses a topic or theme, and expresses their opinions in the form of post. Interactivity and sociality are the strongest, and everyone can express their opinions and opinions.

Know-Question and answer square, linked to search, UGC content, many people can answer to choose the best answer. Interactivity is weaker than Tieba, but professionalism is better than Tieba, and there will be professionals to answer.

Encyclopedia-entry and popular science, open editing, to provide you with relatively standard and comprehensive information. Poor interaction, but very professional.

Experience-Experience with strong operability and reference, created and shared by experts and professionals.

Baidu’s core business is search. Whether it’s Tieba, Know, Encyclopedia or Experience, all content is UGC. Baidu integrates this information, and when users encounter problems and perform keyword searches, they will present all the four relevant information. To the user. Give reference opinions from professional and non-professional aspects.

In real life, R&D personnel will always question or reject or even produce negative resistance to the requirements put forward by product managers. Why? Because the product manager's professionalism is not enough, or the independent thinking ability is not enough, R&D personnel cannot be convinced. So how to convince R&D personnel? In fact, the product manager is required to have logical ideas or ability to solve problems. What is this idea? Collect data and information, conduct analysis, propose hypotheses, and then conduct on-site visits to verify the hypotheses, repeat various experiments, and finally draw reasonable and correct conclusions. In summary, it means: hypothesis → verification → experiment → conclusion. Seeing this, if the product manager understands the lean development model, they will find that the two are basically similar. Many product managers often confuse assumptions and conclusions, and even attribute the phenomenon to the cause, so that the R&D personnel once questioned: Why do you say that? What is the basis for this? Product managers are often incapable of parrying, do not have the slightest advantage, and even mistakenly believe that this is a provocation initiated by R&D personnel. This is very unfavorable for team communication and construction.

M-type society has four typical users, high-income earners, upper-middle income earners, middle-low income earners, and low-income earners. People with low and middle income generally account for 80% (the 28th principle), which can also be understood as a grassroots group. So, for each type of user, what are our user strategies when making products?

· High-income earners: Take a thorough luxury route.

· Upper-middle income earners: A new luxury route that can be enjoyed with a little extra money.

Low- and middle-income: take the route of cheap price and good quality.

· Low-income people: Take a thorough low-price route.

An IDG investment manager stated three metrics for projects or products with investment value: perfect team; rigid demand; in line with the general trend and follow the trend.

The best way to develop independent thinking ability is to empathize. If I am the owner of a product, what will I do and how to optimize it? Ask why, and don't treat hypotheses as conclusions. If you stick to this kind of thinking training, the product IQ will gradually improve. Common practice questions: What do you think is the biggest problem that your product should solve? If your position is two levels higher than your current position, to solve this problem, what will you do first?