Product Heart Sutra Reading Notes 1

The position of product manager has always been a lot of controversy. Domestic first-line product managers have been living in dire straits, and they are suffering from pain all the time. Internet companies have higher and higher requirements for product managers. They require product managers to have successful product cases, but it is getting harder and harder to make a product, and the probability of success is getting lower and lower. These are facts that exist objectively. These facts are in line with the power law. After all, successful products are only a minority. It is an extremely complicated project to make a product from scratch, and from there to excellent. This project has complex key links. As long as one of the links is weak, the possibility of product failure will greatly increase. There are very complex social background factors hidden behind a successful product, and these factors are generally not known to outsiders. Those product managers with product success stories, when analyzing their own experience, are unwilling or do not know where to start with the key elements of success behind the product. This is consistent with the principle of demand analysis by product managers. The core needs of users will not directly tell you, and you need to deeply discover and insight.

[Note] There are thousands of mobile products in our app market, and there are countless products on the PC side. However, many products only appear in a flash and then disappear. The products that have really survived, from the initial rough and ugly, gradually become the current user experience, more and more powerful. It is not easy to make a product, and it is even more difficult to continue operating. Product managers are not that magical, they just take responsibility for all product-related matters, and are responsible for the product. It can be said that a successful product is the business card of a product manager, such as Zhang Xiaolong's WeChat.

In the eyes of consumers, personalized experience is more valuable than simple business transactions, and they are willing to pay an extra product premium for this. The main job of a product manager is to research and understand what users like, especially the preferences of the younger generation, such as those born in the 85s, 90s and even 00s. Perhaps the post-70s and post-80s pay more attention to functional appeals, but the post-90s are far more concerned with emotional appeals than functional appeals. They pay more attention to self-realization and spiritual guidance, and pay more attention to their sense of existence. In other words, the desire for emotional and spiritual guidance has become a rigid need for the post-90s generation.

[Notes] Personalization has become a highlight of the product, especially with the current data mining, personalized recommended music, personalized recommended reading, once users form a personalized label on the product, they will have a strong stickiness.

To be a product manager also means to rebuild a new life. Regardless of your previous background and background, as long as you choose a product manager, you have chosen a lifestyle. Professionalism is the DNA mark imprinted on the product manager. Talk, opinion, insight, philosophy, behavior, temperament, etc. can reflect the professionalism of the product manager. When someone looks at you and knows that you are a product manager, then your professionalism is considered to be home.

[Notes] I don't agree with this. The product is just a profession, and it is impossible for most people to judge the profession from appearance. There is nothing great about making products, and there is no need to advertise. Just polish your own products, there is no need to install X. Making products can cultivate our logic, communication, judgment, and execution. It can only show that we have good product literacy, but life is not a product. You cannot use product thinking to manage your life. Having these abilities can make you Life is richer.

The product manager is the main person in charge of the product from scratch and from the existing to the best. The main tasks include: user needs and market analysis, proposing differentiated demand solutions, market channel analysis to deliver user value, cost and revenue, and Break-even point analysis, demand analysis and management, and product interaction design, continuously iteratively tune products based on user feedback and data analysis, do a good job of competitive barrier analysis, and conduct strong team management.