With the continuous advancement of technology and the rapid development of the global economy, the digital transformation of enterprises has become a hot topic in today's business field.
According to Gartner's "2023 Board of Directors Survey", digital transformation is already a cornerstone of today's corporate business strategy, and 36% of companies in China regard digital transformation as their top priority.
This shows that Chinese business managers attach great importance to the digital transformation of enterprises and have high demand. It has long been an industry consensus that digital transformation can help enterprises reduce costs and increase efficiency. The growth resilience that digitalization can bring to enterprises has also been fully realized during the three years of the epidemic. reflect.
1. Current Market Status of Digital Transformation of Enterprises
After the epidemic was lifted, my country's national economy generally began to enter a period of recovery, but the digital transformation of enterprises has entered a state of slowing down after the rapid growth stage in the early stage of the epidemic.
The index will continue to grow in 2021; it will reach its peak in the second quarter of 2022, reflecting the obvious role of digitization in the fight against the epidemic; in the third quarter of 2022, the index growth rate will drop sharply and turn negative, and then rebound to a positive value, but it is far less than 21 years The level of growth reflects to a certain extent that it will take some time for the online and offline economies to reach a new balance after the epidemic is lifted.
Although the growth rate of digital transformation of enterprises has slowed down in terms of the market as a whole, it does not mean that enterprises have lost demand for digital transformation. On the contrary, digital transformation is still the key to maintaining competitiveness and achieving sustainable development for enterprises, and it also has a lot of business opportunities.
2. Business opportunities brought about by the digital transformation of enterprises
"The Overall Layout Plan for the Construction of Digital China issued by the State Council mentioned that it is expected that by 2035, the level of digital development will enter the forefront of the world, and the construction of digital China will achieve major achievements. At the same time, IDC data shows that there are more than 50 million small and medium-sized enterprises in China. , which means that there are huge business opportunities in the sinking market.”
The most classic business opportunities are:
1. E-commerce and online services:
Enterprises can meet the needs of consumers by establishing e-commerce platforms and providing online shopping, payment, entertainment and other services.
2. Data analysis and intelligent application:
Provide enterprises with data analysis tools, algorithm models and intelligent applications to help enterprises realize data-driven decision-making and business optimization.
3. Innovation and development of Internet + industry:
Internet + education, Internet + medical care, Internet + agriculture, etc., change the business model and operation mode of traditional industries, and provide better service and experience.
4. Digital solution provider:
Provide various technical tools, platforms and services to enterprises to help them achieve digital transformation.
After digital transformation, enterprises can seize these business opportunities according to their own advantages and market demand, and realize business growth and innovative development. Many people are about to ask, are these business opportunities real or fake? Is there a reason behind it?
3. Analysis of the driving forces behind the business opportunities of digital transformation
1. Market driving force
After the epidemic, my country's national economy has generally continued to recover, but many small and medium-sized enterprises still face challenges due to the impact of domestic and foreign environments. Coupled with various factors, production and operation are under serious pressure.
"According to the data of the China Association of Small and Medium Enterprises, the SME Development Index (SMEDI) in December was 87.9. After two months of flatness, it fell for two consecutive months and reached the lowest value in two years. The performance of SMEs is not good. Good, lack of confidence in business development.”
In this context, upgrading production methods, management models, and organizational forms through digital transformation to stimulate endogenous motivation has become an inevitable choice for companies to break through difficulties and achieve high-quality development.
2. Policy-driven
In recent years, the Chinese government and relevant departments have issued a series of policies to support enterprises in digital transformation in terms of strategic design, infrastructure, solutions, talent support, and financial support, and continue to refine the granularity of relevant policies to comprehensively promote the digital transformation of enterprises Accelerate, expand coverage, improve quality, and increase efficiency.
At the same time, on the basis of the national overall strategy and key areas, combined with local leading industries, pillar industries or advantageous industries, various provinces in the country have formed different policies to support enterprises in digital transformation, so as to realize the whole from point to point Supporting digital transformation of enterprises.
3. Technology driven
The fundamental purpose of digital transformation is to enhance the competitiveness of enterprises. With the rise of new technology applications such as emerging technologies and cutting-edge technologies in recent years, emerging technologies have undoubtedly become the backbone of the digital transformation of enterprises. Among them, low-code, as one of the important tools for digital transformation, plays an irreplaceable role in helping enterprises carry out digital transformation.
4. Low code and digital transformation
"On February 28th, Ali Research Institute and DingTalk held the "Seminar on the Integration of Digital and Reality for Small and Medium-sized Enterprises" in Beijing. At the meeting, the two parties jointly released a collection of digital cases for small and medium-sized enterprises - "The Growth of a Little Giant" - Skillful Use of Numbers Productivity tools, speeding up the pace of digital and real integration of small and medium-sized enterprises" presents the digital innovation practices of 17 specialized and new "little giant" enterprises. The case collection points out that the digital transformation of small and medium- sized The representative "platform + low-code" development provides small and medium-sized enterprises with "small, fast, light and accurate" products and solutions, which is a new path of inclusive, personalized, and low-cost digital transformation."
1) What is low-code?
Broadly speaking , the low-code concept covers all application processes and services that can complete the integration of code and reduce code development .
But in a narrow sense , the concept of low-code is more inclined to meet the needs of enterprise business-side applications. Through a visual interface, an independent development platform for simple applications and complex enterprise-level applications can be built with a small amount of code or no code.
2) Features of low code
Rapid development: The low-code development platform provides a visual development environment and a rich component library, enabling developers to quickly build applications and greatly shortening the development cycle.
Flexible customization: The low-code development platform allows developers to customize development according to business needs, and flexibly adjust the functions and interfaces of applications to meet the specific needs of enterprises.
Low threshold: The low-code development platform adopts a visual development method, which reduces the dependence on programming knowledge, enables non-professional developers to participate in application development, and promotes extensive participation in digital transformation.
Agile iteration: The low-code development platform supports rapid iteration and continuous delivery, enabling enterprises to quickly respond to market demands and changes and improve competitiveness.
Data-driven: The low-code development platform provides a wealth of data analysis and visualization functions to help companies better understand and utilize data and promote data-driven digital transformation.
3) How low-code can help enterprises carry out digital transformation
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Accelerate the process of digital transformation with its own characteristics
Through the low-code platform, enterprises can quickly develop and deploy digital solutions. The characteristics of low-code agile iteration can also meet the ever-changing market needs and adjust according to the business in the fastest time. Including mobile applications, online stores, automated processes, etc., helping enterprises achieve digital transformation and open up new business opportunities.
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Flexibility Accelerates Digital Transformation
Low-code can quickly respond to enterprise needs and help enterprises adapt to business changes and trends by adjusting applications. Enterprises can customize and modify applications more easily by simply dragging and dropping components to better adapt to continuous updates. business processes to help enterprises accelerate digital transformation.
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Accelerate the process of digital transformation at low cost
Compared with traditional application development, low-code platforms can greatly reduce development time and cost to speed up application development. As less time is spent on application development, businesses can save on manpower and money.
4) Business opportunities brought by low-code to digital transformation of enterprises
As one of the software development tools, low-code can cover different application scenarios in many industries such as manufacturing, finance, medical care, real estate, retail, catering, aviation, etc., but can be roughly divided into three versions according to the type and complexity of the scenarios—— Public cloud model, private cloud model and service provider model. Among them, the service provider model of the low-code platform is closely related to the business opportunities of enterprise digitization.
For example: the service provider model of hundreds of low-code platforms
The service provider model of Baishu low-code platform can meet the needs of enterprises by providing digital technologies and solutions, and help enterprises realize digital transformation.
After obtaining authorization, Baishu service providers can also combine their own competitive advantages to create a digital solution application center in the vertical field. Not only can they obtain profits by charging annual fees, customization fees, etc., but they can also directly sell Baishu's For private cloud packages, the service provider can customize the charging method and corresponding price, and the profit margin is controlled by the service provider itself, which is more independent.
The value brought by the hundreds of service provider model
1. Digital assets
The Baishu service provider model supports service providers in branding design such as domain names and logos. Through brand building, service providers can create a low-code platform that has both "services" and "products" in the vertical field.
2. Can be operated to generate income
The Baishu service provider model supports the reuse of all application templates in the Baishu application center, covering solutions for large, medium and small enterprises, and helping service providers get started quickly.
3. Profit maximization
- Staffing: Baishu official provides exclusive technical support, and only needs an operation team of 1 to 3 people to put it into use, and no other people are required to put it into use.
- Controllable cost: The lowest cost is only 28,800 yuan per year, and you can get hundreds of official OEM labels, and the cost is controllable.
- Controllable profits: Service providers can set their own prices according to the actual situation of the industry, collect payments directly from customers, and control profits by themselves.
Summarize
If it is said that the digital transformation of enterprises is mainly to adapt to the rapidly changing market environment, improve efficiency and create new business opportunities, so as to maintain competitiveness and achieve sustainable development. Then Baishu low-code platform can not only help enterprises achieve digital transformation, but also provide entrepreneurs with more digital business opportunities, build their own unique brands, and reap greater profits.