App promotion activities is the operator with a means of explosive in a short time in order to achieve the goals undertaken, the Internet is one of the important product operations among operators it means that all operations personnel App promotion career, must master the skills. General operating activities divided into three steps: planning, implementation and summary. In this paper, we talk with the planning and activities. 
Good App is going to plan a campaign, the first thing you need to know your user attributes and preliminary work, because, according to the program of activities to promote the different App App writing is not the same, then planning an App promotion should do what?
First, you need to first clear product attributes of the user
We are planning an App promotion time, we must understand: where the user, what the user is characterized,
such as age of users, because the needs of different ages user groups to consider is not the same, such as the user's gender, men and women demand point there are differences, such as different users on the interest, if you want to advertise on the need to consider the interest of the target audience, such as users like to watch vibrato, or like watching TV, etc., these are user-oriented data, population data more user-directed the more accurate, so before planning App promotion activities must be clear product user attributes.
Second, the development of an executable program activities
Develop a program of activities of the process is also known as event planning. A prominent creative and enforceable and operational planning activities App can help to better target the completion of activities. Then you need to develop a program of activities, including what content?
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Objectives: For operational activities, the activities are to do anything with a certain kind of purpose generated. The nature of the activity is to encourage users to perform certain specific acts by certain incentives. As a result, we are able to see the event with the purpose of, for example, based on a new user pull invitation to share activities and so on.
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Creative activities: creative soul can be said to be an event, a good creative activities can not only increase the interest of user participation, can also help complete the App Objectives and brand communication.
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Type of activity: Today there are many types of App activities, such as mainstream activities: the old with the new activity, fight group activities, friends help activities, promotions and so on. We can select the type of activity from the needs of the purpose and audience activities.
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Time: Contains: Active warm-up time, activity start time, end time events, receive awards time. Activities to set a deadline, so first, in order to be attractive activities, to active participants of a "after this village no this shop" feeling or implied; the second is to cost control activities, activities indefinitely cost is not controllable.
- Activity flow: the flow of activities in order to develop the activities of the entire process visualization, event participants can clearly understand how activities should be carried out. The most direct manifestation lies in the activities of the user experience, such as the path to promote the process, we can use the more popular Miantian invitation code function, can reduce the user's operational processes, optimize the user experience, improve the conversion rate.
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Activities Staffing: Although the App's activities are mainly operational staff responsible for the promotion, but activities from planning to implementation process may involve part of the design and development of activities such as UI design who is responsible, who is responsible for the development of the event page, etc. . So we need to make arrangements for mobile personnel in advance of any activity.
- Activities Budget: The campaign's budget is a rough estimate of the cost of the whole event, such as online activity has done a budget from the types of activities, activities, prizes, activity cycle, activity staff, purpose and other activities begin, clearly link each activity how much it will take.
Third, the crisis must de-program activities
You may encounter a variety of problems in the course of activities carried out in, so we need to do in advance solutions to problems, to plan ahead, to ensure that activities can proceed smoothly. For example, an electricity supplier to make a simple App sharing activities, if they are unsuccessful users to share, not receive a reward activities and other issues of the time, what your solution is it?
Fourth, the activity can perform assessments
In order to guarantee that activities can be carried out, will be on the activities carried out under normal circumstances prior to commencement activities to assess the enforceability of such activities distribution platform meets the needs of active, activity staffing is reasonable and whether to fund activities between preparation and campaign effectiveness proportional and so on.
Fifth, activity statistics
Operational activities is a goal-oriented heavy operational means, to determine whether this App promotion goals, the most direct way is to observe the data. Data is like a child exam report card, achievement is good we should know what was good, bad grades it is necessary to understand where their doing a good job, make persistent efforts.
An event down operations, we need to understand the effect of participation in drainage channels and each user, each type of data indicators have a lot of items, some of the data we need to continuously monitor the activities of operators which, while only some of the data need to be statistics, after the activity until recovery disk can come up with. App promotion on each channel drainage performance statistics, it is recommended to use openinstall, drainage effect is that it can accurately identify each channel, as well as other user can improve the function of conversion, such as Miantian invitation code functions mentioned above.
Different stages of the product that has focused on different data indicators, such as the beginning, the user downloads and pay more attention to the number of users, active users as well as after, retention rate, conversion rate, and so on. As the app operations staff need to know the value of these data indicators.