Step one: Create a Wikipedia for your App.
Just out of the app is definitely a gap in the network, there is no information about the new app on the network, establish a Wikipedia about the App, users search, the user can from the Wikipedia more detailed understanding of you, at the same time, if the latter do brand marketing, it also can attract more potential customers for you.
Of course, Wikipedia is not necessarily only just Baidu Encyclopedia, you can learn by analogy build your entries in various Wikipedia, the more established the more user-friendly quick search. Establish Wikipedia appears to be a very simple thing, it is not. Some words seem simple, some seem confused Wikipedia, there is also a technical content, so be sure to establishing encyclopedia clarity, language is common ETS, while accompanied by a clear shot, so users can more quick to understand, I understand.
Many domestic app encyclopedia written sucks, sucks Why, one is written in a very professional, and second, there are many modifying words, the third is still very long-winded, such subjective terms, with a broad mind, users do not like it, so popular to tell the user what your app can help them, they can be more convenient to download.
The second step: the establishment of a micro-blog for your app
Weibo is a popular product, probably with a lot of people on the phone, when the user entries from understanding where your app can easily follow you through the micro-blog, and you can interact, including feedback.
Some people say that the user can app in the "Feedback" and you can interact with, ah, this is a big mistake, a lot of users do not understand the app before downloading is not easily, not under unless this app right from wrong, and many app user feedback are hidden deep, users generally can not be found.
In contrast, the Weibo, real-time user can understand you, good micro-blog content can also cause users to forward and spread, these are the benefits of microblogging is established, of course, is not only microblog Sina Weibo, the microblogging other to be settled, do not let Tencent microblogging Sina Weibo users to find you, it is not possible.
The third step: the high weight forum post
Wikipedia information by filling and microblogging, a new app considered a certain brand of foundation, the next step is to send a message in the forums.
Do not underestimate post, I have an advertising message can spread several million pages, and by a variety of Taobao as a tutorial, directly attached instructions to sell mobile phones, I mean to say is do not underestimate a post, you should write the intentions of some of the posts, from the user's point of view, allowing users to read find useful job.
Post written, they are looking for the forum, to find what kind of forum, it is certainly looking for the high weight, those sites forum highest weight? Inquiry recommended that owners check under the crawl rate high weight is a forum search engine the fastest, usually within a minute crawl, I propose to send a 20 to 50 forums before in the promotion of APP, the traffic of the forum can bring up to twenty thousand activation should now be more.
Step Four: Expand 200 channels
The first three steps said so much, in fact, are arranged on the network keyword, user-friendly search, increase the amount of exposure and self-app spread of power, followed by expanding channels.
The new app uploaded to store a variety of applications, software download sites, expanding the 200 channels, the current channel number, you can be classified according to category and discover new channels.
Definition of channels and bring the show to give APP downloadable online media, not only those channels to talk about APP store, for example, some buses also offer free wifi to download the APP, is your channels, more of some other micro-channel fan applications from the media, often recommend some APP, can also provide some of the downloads for your APP, these are your channels.
In addition, the shop channel is a relatively tired of work, but very useful indeed, I have only shop channel to bring the amount of one million.
Shop channel has another advantage is that, by nature download a app may know what is the position of the user in mind, you can also know their own app in the end good not good, but also can help you more detailed understanding of the quality of the various channels for after laying the groundwork paid promotion.
Shop channel certainly can not simply shop channel, in the process of laying channel, the channel you want to know some things, such as whether there are resources to promote the new APP, starting resources, can pave the way for the subsequent lot of promotion.
Step five: combined audience groups do event marketing
Said in front of so many, are some of the ways to promote the free APP, of course, if a little budget and not a lot you can do some marketing activities, do not spend a lot.
You can in the forum, in the channel to do some activities, which form should be simple, strong playability, and prizes to attract people, you can increase the amount of APP download through the participation of users, can provide exposure.
Event marketing to your APP attributes combine to find your specific populations, such as making women APP, you can do activities on campus, can also be female community organize activities on the line, do travel APP may be, and some travel agencies and so on, so do marketing activities must be cooperation and audience demographics.
These are some new promotional ideas and methods of APP, APP at the time of promotion to the broad field of vision, by analogy, must mindset, while from the user's point of view to consider the issue.
Now the new APP came out, most of the beginning for the amount, it is recommended not to do, for the amount of such promotion, on the one hand the impact of the product is relatively large, on the one hand does not make sense for products, suitable for the amount of garbage APP.