In the mobile Internet dividends disappeared , market competition is becoming more intense background, App promotion of more and more difficult, how to effectively promote and attract more user traffic has become a problem of many Internet companies most concerned about.
The App promotion of technology refers to technology to improve the way through a number of App promotion of efficiency, many Internet companies to help solve the difficult problem App promotion.
The current mainstream technology App promotion are: free channels statistical package, Miantian invitation code, a key pull (deep linking mobile technology), ASO (App Store Optimization)
Statistical Package free channels
As we all know, the domestic Android application store distribution market more in the App promotion process, often need to make multiple channel packages (mainly for the Android system), and then upload it to a different App promotion channels. Among these channels, the packet contains identification information of different channels, the A PP when reporting and background or interactive data, will bring the respective channel identification information. Such statistics can be downloaded to each distribution channel, subscribers and other key data.
The packaged-free channel statistics refers to statistical data channels by means of a link instead of channel packages. These channels link or two-dimensional code can carry different custom parameters, the platform side can be distributed according to the needs of the channel to promote or two-dimensional code to link various marketing channels for statistical data.
传统的打包统计方式，如果是推广渠道少的情况下就罢了，要是推广渠道的数量有成百上千个，使用打包的方式不仅麻烦，而且还容易造成统计混乱，数据错误的情况。而使用免打包的方式就可以避免为每个渠道都打包的麻烦，同时免打包渠道统计还有一个非常重要的优势，那就是可以兼容Android/iOS系统。
免打包渠道统计的开发成本较高，国内外目前提供此服务的第三方，如接入国内的openinstall SDK（软件开发工具包），国外苹果公司iTunes connect提供的营销活动链接统计服务，都可以快捷实现免打包渠道统计。
免填邀请码
几乎每一款App都会开发分享邀请功能，意在激励现有用户转化其身边的潜在用户，让每一个现有用户都成为产品的传播媒介，这是每一个产品运营人员的梦想。
在传统的邀请裂变推广中，App产品往往会采用填写邀请码的方法来验证信息来源，识别新用户具体是由谁邀请而来的。
比如在App邀请拉新活动和地推活动中需要用户手动填写邀请码/地推码，来绑定新用户与邀请人或者地推人员的关系。
填写邀请码的原理很简单，为邀请者生成一个专属的邀请码给新用户填写即可。填写邀请码环节的出现，本质上仅仅是满足开发者和推广人员的统计需求，然而却让用户安装的环节多了一个步骤，影响用户的安装体验，相信大家都知道App推广环节每增加一步，用户流失的可能性都会随之增加了，而且一旦新用户对填写邀请码环节的繁琐产生了反感，选择放弃注册或者跳过填写邀请码，那么邀请活动都会以失败告终。
而通过免填邀请码安装功能，就可以减去用户手动填写邀请码的操作步骤，优化用户体验，提高用户下载转化率。同时又可以规避用户不愿填写邀请码或者存在填写错误的风险，从而影响App推广的效率。
免填邀请码功能并不是将邀请码省略掉，而是以参数的形式在用户无感知的情况下上报邀请码，同时精简用户邀请环节。
一键拉起（移动端深度链接技术）
一键拉起技术（移动端深度链接技术）简单来讲，指的是在手机上点击一个链接，可以直接跳转到App内部的某一个指定页面，而不是App正常的打开时显示的首页，然后手动搜索相关内容到指定页面。
一键拉起技术（移动端深度链接技术）还能够判断用户是否已经安装。
在App已安装的情况下，通过一键拉起技术，可以从各种浏览器和社交媒体，拉起App并传递自定义参数，一键直达指定页面，实现web页面到App之间的无缝跳转。
在App未安装的情况下，会引导用户到应用商店下载安装，然后在用户安装之后打开直接跳转到指定页面。
一键拉起技术（移动端深度链接技术）是一个可以从任何地方将用户带到App内指定页面的简单方式，这项技术给移动互联网带来了极大的便利与价值。
首先，这项技术 能够让用户体验有很大的提升。比如说我们在微信阅读一些新闻资讯类App的H5内容，如果这时候我们想要看更多的内容或者参与评论，就必须进入App才能完成操作。以前，大多数的情况下我们点击链接之后只能跳转到App的首页，而无法跳转到我们想要达到的内容页面，而这项技术却可以解决这样的问题，对用户体验的提升是非常明显的。
其次，这项技术可以将不同渠道的流量引流到App内，提高产品的转化率。不管是短信营销、邮件营销还是社会化营销，对于用户来说不再是一个无效的链接，而是可以直达指定页面的链接，这样，就可以将原本属于App的流量又回到App里。
Third, for the mobile Internet, the technology opened up an association between App, greatly improving the lives of people in the mobile Internet era, and promote the efficiency of the entire society forward.
ASO (App Store Optimization)
ASO stands App Store Optimization, or "App Store optimization", but with the development of major domestic Android application store, ASO meaning becomes "app store optimization." It refers to the list by increasing coverage and keyword ranking, etc., to make it easier for App promotion methods are user search or see, help developers increase traffic and conversion rates download application store App in order to gain more users .
ASO is doing in the app store optimization, optimized title which contains App, App description optimization, keyword optimization App, App Reviews optimization and many other content. Long-term adherence to do ASO, keyword ranking and product application App itself weights will have a significant effect on the increase.
All App basic products are suitable for ASO, but some niche App product, B-end products, and good products are not perfect is not suitable for long-term ASO.
ASO is for the product because it brings more exposure, but the specific user conversion will depend on the quality of the product itself,
If the product is too small minority, faced with too few number of users, do ASO price not so good;
If the App is a product-oriented B-side, and users within the application store for the C-terminus of the crowd more, all products made for the B-side of ASO effect is not much better;
If the product does not improve, even if there are a lot of exposure, App product will be very easy to die on the user's transformation, wasting and promotion expenses.
Epilogue
With the popularity of smart phones and the iPad and other mobile devices, people gradually get used to the way the App client access to the Internet, and major domestic Internet platform, both have their own App client, which marks, App client's business use has gradually spread, App promote technology also extends usage scenarios.
These promote faster user experience core business technology products, it is of great significance for the promotion of App. Now the user's time is precious, so users in one step, quickly experience the product core functionality in the shortest possible time, which more than anything else, as long as the user experience is good to solve the problem, whether it is a natural follow-growth products, or channels promote drainage, can be a matter of course.