In App promotion process, users download and install process is an essential part. Among the major application market, the amount of users download and install the application from start to finish App is an important factor related to the success or failure of the App, App although we often emphasize their quality is very important, but it is undeniable that even no matter how good the quality of the App application, if no users to download and install, then this App application is no sense, no value. So how to effectively improve the amount of users download and install, a problem many mobile Internet companies to focus on.
Currently in the market there are a lot of articles on "How to improve the user to download and install App probability", maybe you read a lot about this dry paper, and using the article which way, but the probability of conversion user still has not significantly increased, and do not say those dry article describes a problem, this approach may be outdated or not suitable for your application App. And this paper to you about is a universal, users can download and install optimize processes, improve technical users convert.
This technology is --openinstall carry parameters installation technology, for every installation from different definitions initialization parameter, after installation open the App by openinstall precise recognition, automatic tracking installation source, in order to achieve Miantian invitation code installation, features such as App of the scene to restore .
- Comes the invitation of the id in the url link, the effect can be achieved Miantian invite code installed;
- The game comes with the room number in the url link, the effect can be achieved quickly join a game room;
- App comes with advertising channel number in the url link, the advertiser will be able to detect the effect of different channels of delivery and so on.
In short, developers only need to be developed according to the needs of different App development of custom parameters, will be able to pass parameters effects to numerous scenarios, such as installing Miantian invitation code, App automatically join the room, automatically add friends after installation, pull App jump specified page and other scenes can be easily achieved.
There are two cases in which App users download and install links: App is not installed with the App installed.
In the case of App not installed, openinstall can help users on a social platform (micro letter, QQ, microblogging and other mainstream social networking platform) Direct one-click download and install App (compatible Android / iOS), fast installation of App, breaking away "open the top right corner of the browser", thus reducing operational processes, greatly enhance the user to download and install probability, App boost subscriber growth;
In the case of App installed, openinstall through a standard scheme, universal link technology, from a variety of browsers (and browser compatible with mainstream social platforms, including micro letter, QQ, Weibo, nails and other mainstream social software built-in browser), a key pull App and pass a custom parameter, one-touch access specified pages; web pages to achieve a seamless jump between App, solve the user to pull a new, pro-living, retention, conversion and other issues, App to pull a key scene designated page, giving users a better and faster experience.
It says that openinstall quick to install and use a key to pull up the scene, followed by introduction of Miantian invitation code is installed using the scene:
such as Pull and push new activities activities often require the user to manually fill in the Common App invite invitation code / push code to bind relationship with a new user or invite people to push people, but this need not fill in by invitation installation feature, you can reduce the user to manually fill out an invitation code steps, optimize the user experience, improve user download conversion probability. While avoiding the users do not want to fill out an invitation code or there is the risk of errors leading to fill in the user pulls new conversion failed, thus affecting the App promotion of operational efficiency.
It should explain that Miantian invitation code function is not part of this code will be invited omitted or removed, but in the form of parameters in case the user does not perceive the statistical reporting invitation code, allowing users to have a better experience.
App promotion in the process of operation, the user is willing to download our App application, relating to the success of the App application or not. Therefore, App developers, operations staff are always tightly promotion to work around the user. App developers do quality App application, the purpose is to allow users when using the App, to have a better experience. Users now is the time is very valuable, so we have to let users in one step, in the shortest possible time quick access to the core functionality of App application, more than anything else.
So when it comes to the above can reduce the user operational processes, optimize the user experience to download and install the technology is very important. As long as the user experience is good to solve the problem, whether it is a natural follow-growth product, promotion or drainage channels, we believe that the conversion rate of users will not be low.