I believe everyone is familiar with the current Internet, but the Internet is actually the core flow, as long as you are a web promotion experts, the Internet industry is not hard to do anything. . Today mainly to share with you how to do network promotion? Divided into three main areas:
A clear aim of promoting the network
1, you have to know what you want to achieve the purpose of the network means? And whether the program has an executable ROI is within target range.
2, to understand the pros and cons and minds of consumers demand your product, corporate culture, well-known products, at the same time promote the well-known pattern of competing products, delivery channels and word of mouth, and many other sales information, be sure to do the data accurately grasp.
3, with the purpose of the core point, through free channels and pay channels to collect associated with the product or can not be related but independent of the platform (eg: blog) your website late information push and independent information, these platforms can be push a huge impact.
4, high-quality images and articles that can quickly help you achieve the purpose, give the user a good experience.
Second, understand the consumer and market developments
1, to understand consumer habits, hobbies, personality traits, like those browsing platform, the Internet and online tools such as the time period.
2, based on the consumer good character traits and hobbies, etc. for them to push their favorite things, can be a high-quality picture, but not the naked product images and marketing messages, there is need to optimize the picture after; can also be a marketing type soft paper information, this will make people more receptive to not violate the provisions of the platform.
3, will play to their advantage through analysis of the market, to a greater extent SWOT, 4C, 4R, 4P and STP and so on.
4, insight into the potential consumer market, do not hesitate when the upgrade, if you are slow, you may be able to squeeze the opponent tomorrow will be down, so we can act.
Third, the technical clearance
1, with a strong marketing thinking and logical thinking, the ability to integrate market resources, but also to understand the consumer psychology and business classes of academic knowledge.
2, do SEM bid, including affiliate ads, the flow of information and advertising professional advertising platform, understand the data analysis; also do SEO optimization and promotion have all the information channels and platforms free channels, such as: self-media, social media, BBS, SNS, SMO and so on;
3, familiar with and master the rules of each platform and delivery techniques for maximizing ROI.
In summary, the network is like a big map, each place has its own unique local culture and customs, as long as you are familiar with, then it becomes very simple. Want to become an excellent network of professional managers, then you need to know about the topic structure of the entire network, then you branch to get to know them, so you put them all to know and be familiar with after the finish, you will feel the network is so simple, money is so simple and direct channels. The so-called, who will be difficult, difficult person will not; Road have been heard, industry specializing in surgery!
Note: There are people who like or love of promotion, welcomed the exchange.