First, determine the site's target keyword
The most important aspect, in general Home target keywords recommend 1-3. For the selection of target keywords have a few suggestions
1, location: the site's content and business-related
2, analysis: the user experience and analyze a competitor's site
3. Screening: For the optimization, if the target keywords do not do the first three recommendations, the user is not the best target is not strong, industry leaders avoid websites target keywords.
Second, write three labels
1. Title Tag:
2, keyword tags:
3, description tag:
Third, once navigation
For once the site navigation, the goal is to add a line keywords (1-3) in the footer, and the point home, pay attention to the footer of each page as consistent as possible.
Fourth, part of building
1, each section page considered a long tail keyword: seo optimization such as the word, we can do the column to learn seo, seo basis, seo tutorial, seo software.
2, each content page considered a long-tail keywords: content pages to be optimized for long tail keywords are generally less competitive keywords and retrieve some common but longer keywords, we can Baidu Search, Related searches search with more relevant searches, and can be obtained in Baidu, the site search keywords and other places.
Fifth, do the anchor text of the article
We want to do the anchor text of the article inside, so better links within our site and distribution, for distribution in our article Keywords
1, that contain the keyword in the title
2, keyword appears in the current page keyword tag, description tag, also can appear in keywords in the url
3, keyword appears several times in the article's content, and for the first time in a bold
4, this keyword anchor text to other pages appeared. The best we can do a long-tail keyword record sheets, can help us to better optimize content, such as a keyword and we can record it to be optimized url url and the corresponding keyword to be optimized when we get no time to add a keyword can be recorded for later use, you can also let us not repeat the keywords contents, in short, a single record can clearly show we optimized content and keywords.
Sixth, related links and update mechanism
(1) add a new page for each article section (2) Related articles on each page with a plate (3) on each page with a random article plate (4) on each page with a hot plate articles
Seven, to increase the amount of content included
1, to achieve the label tag to generate static html: detailed analysis for dynamic and static address not address the difference, but they should know better than static address is a dynamic address on the tag so we can use them to do long tail keywords optimization, so to better static, you can make your site better indexed.
2, the latest articles list page: We can make a list of the latest articles, we know that new content for the spiders are most interested in, we can bring the latest content of the site plan to a list which is generally better crawling spiders, to increase the amount of content included.
3, add automatic retrieval alphabetical AZ function: For a Web site, a collection and site internal structure of the contact weight of the site and the site has a significant relationship, so we add the letter search function, which are designed to be at the same content increase website more different pages to increase the amount included in the site.
Eight, the underlying operating
1,404 error page: the role is to keep the traffic caused by broken links, no matter is a good experience for users or search engines.
2, robots.txt: a simple text file, search engine robots via robots.txt file specification, can be understood whether to crawl all or part of the site crawl.
3, the site absolute address: DedeCms background of the system can set up a website whether to open the absolute address, preferred domain to achieve the effect (the background - the basic parameters of the system - - Core System Settings)
4, analysis add google, google webmaster tools, Baidu statistics were each data management and statistics of the site
Note: The above weaving dreams DedeCms internal website SEO detailed analysis, only a summary of the work of individual long-term, there are many optimization methods, we can complete a piece.