Marketing-oriented foreign trade website construction Google seo internal chain optimization skills

With the rise of Internet marketing, all walks of life have begun to market online, and foreign trade companies are inseparable from Google seo. The road to Google seo is long and there is no shortcut. However, when doing Google promotion, pay more attention to optimizing the small details, which can improve the optimization efficiency as much as possible. Next, I will share with you the top five internal chain optimization techniques.

1. Reasonable distribution of internal links
The most difficult point for Google promotion is to grasp the scale, blindly deploying multiple links on a page, or not placing a single link, this is all improper optimization. The number of internal links on a page should be deployed proportionally according to the page content and the number of characters. I wrote an article before (Google SEO factors that affect ranking) and mentioned that the number of characters on pages with better rankings is mostly more than 2000. Take this as an example. This page keyword can appear 5-10 times in different forms. Words can appear more than 2 times. For example, Google promotion, Google promotion, Google optimization, Google SEO, etc., different words but similar meanings. There is a problem to pay attention to here. The deployment of the internal chain must ensure that the article is smooth and cannot affect the reading. You can use the Keyword Density Tool to check.

2: The website structure is clear and simple

网址URL优化:目录层级最好控制在二级,路径最好采用与内容相关且有意义的字符。例:http://www.domain.com/google-seo/google-seo-keywords-density.html

3: Related Recommendations

文章底部的相关文章不宜太多太杂。推荐的文章根据关键词匹配原则(例如:内链优化、谷歌推广、外链发布等)。这一点还能增加用户访问时长和访问深度。

4: Pictures and other non-text elements should be described in text

网站的的图片元素都要做文字说明,有需要的话还要做文字的链接。比如:一张谷歌推广海报,不仅图片要做链接,还要做文字标题:谷歌推广,同时做链接。图片的alt属性也需要设置文字说明。

5: Make good use of html tags

网站内容关键字可通过H1、H2、粗体……等,来展示重点内容。不管是访客还是搜索引擎都需要知道本页的重点。

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