Website promotion necessary manual: SEO Tutorial: Introduction and advanced search engine optimization (2nd Edition)

Original link: http://www.cnblogs.com/china-pub/archive/2009/11/19/1606198.html

Website promotion necessary manual: SEO Tutorial: Introduction and advanced search engine optimization (Version 2)

[the author] Wu Zexin [works with the author] [as a translator introduction] 
[Series Name] Turing programming books 
[Press] people Post Press [ISBN 9787115213389] 
[Added time 2009-11-19] 
[publication date December 2009 [16] open format


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Seochat.org owners practical experience crystallization.
Website promotion necessary manual ..
contents systematic, comprehensive, in-depth, close combat ...


[Introduction]
book is the author in search engine optimization Experience 6 years. The book depth analysis of every detail of search engine optimization, including keyword strategy, URL optimization, code optimization, image optimization, page structure, site structure, link selection strategies and servers. It also describes how to combine to improve the search engine friendliness of the site and the user experience to plan. This version further improve the content of each part, and an increase in small-scale site planning, optimized case, so that readers can better grasp of the search engine optimization techniques to improve the user experience of the site to go. .

SEO book is suitable for beginners as well as a certain foundation of readers, but also the site operators, site planning, the necessary manual website promotion, web design, program developers. In addition, the book can also be used as e-commerce professional schools and universities, professional teaching computer applications. ...

[Catalog information]

On the SEO Chapter 1.1
1.1 Internet Marketing 2
1.2 Search Engine Marketing 2
1.3 keyword advertising 2
1.4 PPC 4
1.5 About SEO 5
1.5.1 SEO basic concepts 6
difference 1.5.2 SEO and search engine advertising 7
1.5.3 SEO development history 7
1.5.4 SEO advantages and disadvantages of 8
1.5.5 SEO applications 8
1.5.6 SEO major work 8
1.5.7 SEO purpose 9
1.5.8 SEO ethics 9
Chapter 2 search engine works 11
2.1 search engine development history 12
2.2 search engine classification 12
2.2.1 The full-text search engine 12
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