I am not a product manager: mobile Internet users in the growth of the business model
Author: Yue Jianxiong editor
Publisher: Electronic Industry Press
Published: 2019-5
Pages: 292
Price: 69 yuan
Binding: Paperback - bookbinder
ISBN: 9787121361913
01
—
The main contents of the phone APP is a process of growth related to hacking, steps, experience. APP practical experience of large-scale, similar works are rare.
The book authors sometimes call themselves the "I", sometimes claiming "we", postscript account of the book collection of the wisdom of product operations, the technical team of the Phoenix news of the APP. Reading the book feeling processes and procedures are finishing team, the authors add the experience and insights section.
I used to see Kindle PC version of e-books, drawing books misjudge unclear, and there are some pictures in black and white. In short the book is rather poor photo quality. Figure paperboard estimate of the effect is not how.
Overall Rating 3.5 stars Readers interested hacker growth, which currently is the latest one, the largest of an experience.
02
—
The following is an excerpt some of the content of the book, followed by the # kindle is the electronic version of the page:
1: I find that window of time, pre-installed mobile phone is the fastest, most effective of a channel, and at no cost. I soon through a variety of ways to overcome the difficulties, through a competitive bidding into the budget a list of China Telecom, the Sohu news client was put into the vast majority of China Telecom's custom Android smart phone, # 91
2: On the recommendation user retention and precision, Zhang Yiming was mentioned by A / B testing found that to obtain the user contacts can significantly improve the accuracy of the algorithm, due to get the user address book disturbance to the user and lead to the loss of users an increase of only about 1%, but I was surprised that today's headlines products until the end of 2016, only after the headlines on the micro scale to the start line to the user address book. # 116
3: a great company often has a "dog feces like" luck, beating the company byte missed the perfect Sohu, Phoenix portal companies such as the acquisition of its investment, the most important competitor Baidu when it actually is not growing fast find real competitors has grown. # 132
4: Many people may not know, in preparation for the Spring Festival activities, Baidu under the feet of his mind, in addition to 9 million red envelopes, but also an increase of 3 million servers, a single server is to increase investment to more than put a red envelope. As can be seen, get the user's time window after missing the cost is very large. # 144
5: In China, the first to eat crab business is a luxury business platform temple library network. In early 2018, the temple library network disclosed two appointments messages. An appointment which is the original music, as the executive as chief growth officer Renguan Jun temple library network newly established, reporting directly to the temple library network founder and CEO Lee Sunday School. # 260
6: I asked him three questions. ● you are a scientist or AI algorithm engineer? Answer: It is not. ● Do you want every day, sitting at a computer next to the click of a mouse or a phone call? A: I do not want to. ● Would you like every day staring at the dashboard data set policy and operational communication with the producers do it? A: reluctant. I answered him: Do not go, do not fit the company byte beating your location. # 298
7: On the commercial realization, beating byte company has also established more than 10,000 people a powerful realization team, the business realized the method is mainly advertising information flow. Sources said there are more than 2018 bytes beating the company's full-year target is 400 million DAU, 500 Yiyuan advertising revenue, this goal is said to have almost achieved. # 354
8: Sohu news client first started from the media platform but did not succeed, because not want to know one thing, that is, from the media content flow distribution mechanism and benefit distribution mechanism within the product should be how to set. The result is today's situation, although Sohu news client earliest spent a lot of manpower and resources to do a self-media platform, but only to the headlines today do the wedding dress. # 518
9: From the contents of the form, whether it is social streams flow or recommendation, in the form of user consumption of content from graphics are escalating to a short video. Short and long video video, broadcast the same content appears to form, but the consumer scene and realized an entirely different way: a short video is a graphic upgrade of the second element, the second element is upgraded long live video. Short video scenes are fragments of time consumption, has gradually become an important content in the form of information flow, # 587
10: Procurement Flow name suggests, is like buying merchandise purchase flow. Traffic itself is a commodity, the most common is the advertising and manufacturers pre-installed and other parties to the transaction to purchase certain principles, various transactions in multiple channels, and ultimately cash flow. # 822
11: We obtained data from one service provider to push the status quo at a piece of black production introduction Figure Figure 3.15. We can see, the major means of cheating have access providers and phone card platform code, group control system, change machine tools, scan code platform, from download to registered readily available. # 943
12: Typically, social fission completed by "cash flow" (here acquired from the micro-flow channel, which allows the user into the user's own products) requires several necessary conditions: the core functionality explosion point, viral, conversion path clear, appropriate communication channels, as shown in Figure 3.17. # 994
13: A lot of people have been interesting analysis strategy headline business model and access to users, there is a common understanding: Wangzhuan mode is interesting headlines early to obtain the user's trump card. Fun headlines will pull cash incentives into the new, active, active, retained, a set of subscriber growth process, set up a sound system of gold coins. Sign, sign, read the news, invite your friends (more experienced), sharing news are a certain number of coins available incentives. # 1134
14: 2018 Spring Festival, vibrato in running major platforms budget is about three million one day to four million yuan. Return on investment there is always only one Spring Festival, vibrato will come to the fore, the rapid rise, changing the pattern of the domestic short video industry, it has become the largest encroachers after a long time micro-channel users. Since 2019, such a strategy has been copied to flash on the video social networking software and more, and achieve growth achievements are obvious to all. # 1973
15: We go back and look not difficult to find the time variety shows and deft strategy of vibrato, deft target user is the following three or four lines of urban residents, so choose the more popular variety show, suitable for the more mature variety types, such as "run it," "China's new song," "sound clinical environment" and so on. Music classes vibrato short video applications with itself is a social attribute, users mostly young, so choose "China has a hip-hop" "This is hip-hop," "Tomorrow's child" in the title and so popular with young people like Variety the talent show, or "star detective" Holmes star of such new and interesting reasoning programs. # 2019
16: another way to fight a lot, leveraging three, four, five, six-lane urban and rural users sleeping. This part of the user's high sensitivity to price, more inclined to buy lower priced merchandise discounts, are attracted to low-cost or other promotions, relatively stable in their lives and social circles, and from relatives and close and less money and more leisure , a man at home in the group forwarded a bargain or fight groups of links, will soon get a response. # 2057
17: When you fight a lot of use of property and commodity groups channel strategy, the success of the recruitment Lynx, Jingdong and other platforms in the past decade gradually sinking ignore the more than 300 million users to the platform, wait until the traditional electricity supplier giant awakened, it has It may become alive 200 million, market capitalization of $ 25 billion of the little giant. # 2080
18: do not fight a lot of shopping cart design features, this seems surprised some people, how can a business platform not cart it? In fact, this is a clever design reduces the consumer decision-making threshold, the user need not be added to the shopping cart of goods deliberate, repeated comparison, but a direct payment to buy, shorten the path of consumption, allowing users to use the shortest possible time decision-making, with a minimum the single step operation is completed. # 2109
19: Little Red Book on the user's growth strategy as well as a big selling point: KOL invited star settled. KOL refers KeyOpinionLeader, namely key opinion leaders, basically have the right to speak in the industry, including those who have the right to speak on the microblogging explanation on marketing to have more and more accurate product information, and relevant groups for the people to accept or trust, and have a greater influence on the purchasing behavior of groups. Bluntly put, is to invite a number of traffic, with a cargo of stars can be settled. # 2159
20: Weibo and Tencent Weibo called on this track the most obvious advantages of the two seeds. The form of products, technical capacity point of view, and there is not much difference between the two, Tencent microblogging on the funds and resources as well as certain advantages. But the final outcome is eye-popping: dismal exit Tencent, Sina last laugh. Why is this so? Thanks to Sina microblogging force on operations. # 2246
21: So, how to make your application more time to dwell on the user's mobile phone subscriber growth team is an important issue to be solved. Into a work of the whole mobile Internet industry, we will also keep-alive applications do. Speaking keep-alive applications, it is not open around the process keep alive. # 2438
22: Play a no sound of music, and a pixel pattern similar to the above, the process is in the foreground, but will generate a notification in the status bar of the phone. # 2484
23: specific point that is a big company's App family, has the ability to pull each other alive. Push many third-party service providers while providing a Push service, but also provides the use of each service between the pull live the App Push services, as shown in FIG 7.9. # 2498
24: For an applications, Push Push Android system, the current implementation, there are three main methods: a custom implementation, vendors and third-party channels to achieve a push service implementation. This is different from the system level to push the iOS, because the services provided by Google in the domestic market is limited, Google released GCM (GoogleCloudMessage) Android system-level push can not be used, # 2510
25: We have nearly 5 million according to a news article on the history of network (covering most areas and knowledge systems), the depth language training model of a full-coverage. It can determine the extent of any complete and smooth a given statement expressed meaning. # 2789
26: Buried reasonable recommendation system includes the following categories. ● behavior categories: whether to click, if exposed, whether to share, whether collections, whether thumbs up, whether comment. Buried behavior class, mainly from shallow to determine whether the user is interested in a specific article or content. ● time classes: long when the content consumption, the content consumption ratio, and long exposure time content. Buried long class can more reflect the degree of strength of preference for the specific content of the user. ● Positioning categories: current latitude and longitude, the current POI and other lies. # 2907
The End
Related Links:
An increase of six books hackers
Vibrato, YouTube, Facebook and other new media marketing and operations related to the book 14
Sheng left its 2019 list of books, I have not seen a better list (as of May 31)
Sheng left its 2019 list of the Poor, poor rare book list (as of May 31)
2019 assessment had read 169 books (as of May 31)
This index number 979 book reviews and book list
Xiao Bian want to discuss the venue and knowledge Planet
The best way to search this number
More tongued see my book reviews public number: Sheng left its administered book reviews