Xiao Li, who is in charge of front-end product design work recently, couldn't help complaining: the company always requires customers to be the first to achieve a good customer experience, but in the actual operation process, it is almost difficult to arrange R&D resource planning for the needs of user experience improvement. Resources are put on the needs of the company sorted by business value.
In fact, the problem reported by Xiao Li is often encountered by our product managers. The demand for business value can bring clear income to the company, but the value of user experience is more difficult to reflect. But if you only focus on business value and ignore user experience, it will be detrimental to user satisfaction. So how do we balance user experience and business value? Generally speaking, mainly from 5 aspects:
1. In-depth mining of user needs and pain points
Product managers first need to deeply understand the real needs of users, including their pain points, expectations and preferences. Obtain user feedback and data support through user research, data analysis and other methods. Only by truly understanding the needs of users can we design products that meet user experience and meet user expectations.
In addition, product managers need to conduct frequent testing and feedback loops with users to validate product designs and improve user experience. Through continuous iteration, product managers can make adjustments based on user feedback and balance user experience and business value.
In order to save time for product managers and improve the efficiency of requirements analysis and evaluation, CoCode has developed a cloud-based Co-Project intelligent project management tool. Recently, it has launched a requirement itemization function, using AI to automatically generate standard user stories from user requirements, which allows us to eliminate the need for Then manually enter the requirements one by one, which greatly reduces the workload and saves development time.
The demand analysis tool uses AI to accurately lock and quickly repair demand defects, improve the quality of demand analysis, and reduce the chance of rework. The tool uses the fast function point estimation method to adjust the impact factors from multiple perspectives and levels by adjusting the value of function points (complexity, modification type, reuse degree) and setting calculation adjustment factors (system characteristic factor, workload factor, cost adjustment factor) , so that the project scale, workload and product quotation can be more accurately and automatically estimated. Using this tool can save 15-25% of development costs.
2. Set reasonable business goals and product strategies
Product managers need to clarify the business goals of the product, including indicators such as revenue, market share, and user growth. On the basis of a deep understanding of user needs, while considering user experience, product managers need to formulate corresponding product strategies according to the company's business goals and market environment, clarify the core competitiveness of products, and determine product positioning and differentiation features. To ensure that the product can achieve business goals and create value for the company.
3. Grasp the core functions and experience
During the product design process, product managers need to translate user needs into actual product features and ensure that core features and experiences are prioritized. The important thing is to focus on providing the core functions and experience, rather than excessive pursuit of various functions.
Based on the understanding of user needs, product managers need to design product interfaces and interaction processes that meet user expectations. User experience design includes the usability, ease of use, and aesthetics of the product interface, so as to improve user satisfaction and loyalty.
4. Balance of interests
In addition to user and business goals, product managers also need to consider the needs of other stakeholders, such as company management, investors, etc. When balancing user experience and business value, it is necessary to comprehensively consider the needs of all parties and make appropriate trade-offs.
The product manager first needs to determine and understand the goals of the interested parties. By analyzing and weighing all parties, find out the correlation and common ground between each other, and determine the priority of different interested parties according to the core value of the product and the company's strategic goals. Clarify which are the needs that must be met and which are the secondary or sub-sub-sub-requirements of the needs in order to maximize the value of the product and the satisfaction of all stakeholders.
5. Data-driven decision making
Product managers need to evaluate user experience and business value performance through data analysis in order to make reasonable decisions. Such as developing key performance indicators (KPIs) and monitoring these indicators to assess the commercial value of the product. These metrics can include user growth, user satisfaction, user retention, revenue growth, and more.
Data analysis can help product managers understand user behavior, evaluate product function usage, and adjust product strategy and design in a timely manner to achieve a balance between user experience and business value.
CoCode releases a series of AI development tools: Co-Project intelligent project management tool (requirement itemization, automatic generation of test cases), requirement analysis tool, review analysis tool. The CMMI landing tool is launched, which fully supports the efficient landing of CMMI3-5 levels.