In the early days of establishment, many platforms suffered from sluggish growth and even frequent offline operations due to limited new customer acquisition. In addition, although some platforms have performed well in early traffic drainage, in this issue, the editor will share with you a consumption value-added model on how to solve these problems.
Consumption value-added is different from traditional consumption concepts, focusing more on the value-added and future value of digital assets. Consumers can participate in product investment and enjoy investment returns through normal consumption, which means that shopping is no longer just consumption, but also a way to participate in investment.
Basic logic of consumption value-added:
On the consumer value-added platform, consumers not only receive discounts but also receive green points after shopping. These points have three uses: 1. Deducting goods; 2. Withdraw cash; 3. Waiting for appreciation . This model allows consumers and platforms to achieve a win-win situation and also brings new opportunities to the e-commerce industry.
Introduction to consumption value-added gameplay:
For example: a consumer places an order of 100 yuan on the platform, of which 70 is the cost, including product cost, platform profit and product distribution, and the remaining 30 is put into the "profit pool" to issue points to consumers.
Take user A as an example. When he places an order of 100 in the mall, 30% of the amount (30) will be added to the points pot, and points will be cast based on the value of the pot. Assuming the initial point value is 1, user A will receive 21 points. At this time, the unit price of points increases to 1.43/piece. If user A places an order of 100 yuan again and casts points according to the same pot of 30, the unit price of points is 1.43/unit, the number of points minted is 14.7, and user A gets 14.7 points again. And so on.
The value-added sources of green points:
1. Points withdrawal: A 20% handling fee is required for cash withdrawal, and this part of the handling fee will flow back to the dividend pool to continue to increase the value of green points.
2. Consumption funds enter the dividend pool: increase the amount of fund reserves and further promote the appreciation of green points.
Applicable application scenarios for consumption value-added:
①. Inventory clearing in the real industry: Green points are issued to promote consumption and inventory clearing through unilateral value-added points.
②. Transformation of historical problems on the old membership platform: solve the problem of old members’ points inventory through the consumption value-added model.
③. Avoid traditional distribution problems: adopt a consumer value-added user rebate model to avoid problems in distribution.
④. Start-up for newbies in platform operations: Use the consumption value-added model to start platform operations and attract users and partners.
The consumption value-added model marketing strategy is an effective way to increase product sales. By extending the product's value chain, providing additional features and services, quality after-sales support, personalization, and innovative marketing activities, companies can increase consumers' desire to purchase and loyalty to their products. Therefore, adopting a consumption value-added model marketing strategy will bring greater business opportunities and market competitiveness to enterprises.
The above is the simple content shared by the editor. I hope it can provide some business ideas for you who are starting a business! If you don’t know what kind of business model is suitable for you and want to know the detailed plan or seek cooperation, you can leave a message to the editor to get it or leave your way to discuss with the editor. Article Editor: AAAweisanyun998
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