Our purpose of optimizing the website is to make the website rank high so that more users can see and visit the website to achieve marketing effects. A website ranking high can increase the visibility of the corporate brand, which is very beneficial to the website. In the ever-changing environment of the Internet, what are the factors that affect website rankings? In what ways can we improve the ranking of our website? Below, I would like to share some experiences with you.
4 factors that affect website ranking
1. Click-through rate
This is the ratio of users clicking on our website links to the number of people who had the opportunity to click on our results. The top three website results have higher click-through rates than any other location. This is due to the fact that many people click on the first few results because they are considered the most relevant to the user's search query. We like to have a high click-through rate because it shows that users are interested in our business and find our website helpful. This can improve our rankings and attract more users.
2. User residence time on website page
An important factor that affects website ranking is the time a user comes to the website and stays there. The more pages a person visits before leaving our site, the more popular the site is, and it's best to have our visitors view multiple pages rather than just one or two. This allows them to stay on our site longer and retain them longer, providing a time-on-page score, which can improve our rankings.
3. Page bounce rate
Page bounce rate also affects your website’s ranking. Bounce rate is the percentage of users who end up on our landing page and immediately return to search results. Users return search results for a variety of reasons. They may not be able to find the information they are looking for or the page may be loading too slowly. It is important to keep users on the page in order to reduce the bounce rate of your website pages.
4. Page loading speed
Website pages take too long to load, and users will return to search results and choose another business's site. This is the Internet time rule we often talk about. If the loading time is too long, users will close our website, and the bounce rate of the website page will become higher, thus affecting the ranking of the website.
How to improve website ranking
1. Create great, effective content
It is best for the articles on the website to be original and have effective content, including effective information and in line with the user's search intent, so that visitors will stay longer. This can increase the time users stay on the website. If the content does not contain valid information, then visitors will immediately exit your website, return to the SERP, and click on another result.
In addition, we have published article content on the website, and can also query the status of the website through the SEO comprehensive query tool. Through this tool, we can know the inclusion status of the website, whether the friendly links are valid, etc.
2. Carry out friendly links and external link promotion work
Friendship links are a favorable condition for improving rankings, and they are also necessary. We can add some links to peer sites, which is very helpful for stabilizing and promoting rankings.
An external link is simply placing the link on your own site. Publishing information to some external platforms allows search engines to access their website through external links, increasing the exposure of their website, thereby increasing the website's visits and rankings. Therefore, in order to create a high-quality external link, we need to promote it on several large, high-weight, and highly relevant websites. At the same time, we must pay attention to the operating rules of the website to avoid the promotion content being deleted and the gain outweighing the loss.
3. Delete distracting pop-ups and ads
When users click on a website result, they need to find helpful information. Naturally, they don’t expect to see annoying pop-ups and intrusive ads immediately after entering the website. Therefore, remove all distracting pop-ups and ads to prevent users from exiting the site immediately.
There are many factors that affect website rankings. The following are some common factors. We improve the website, whether it is in terms of content quality, external link quality, optimization of internal links on the website, removal of website advertisements, etc., all in order to provide users with a better user experience. Keep users on our website, thereby improving the website's SEO ranking by increasing the user experience on the website.