When it comes to this topic, I have recently seen a lot of webmasters’ exchanges in the group. The specific content is that the original articles are not included, the ranking is not included, and the traffic is unstable. Among them, most of the original content is not included. Focusing on this topic, this article "Lost Little Crawler" will share the system about inclusion, average ranking, and traffic acquisition. I hope you can see that in the future. Inspire!
1. Inclusion issues
The problem of not including original content has been mentioned before, so this article will not share the actual methods of link submission, external linking spiders, etc., which are needed to solve page inclusion. It only analyzes the problem from the perspective of original content and solves the problem.
In the webmaster exchange group, I read the shared original articles. To be honest, from the language description and logical analysis, it is indeed an article that I personally typed. It is not an exaggeration to call it original, but after careful consideration, you will find that it is a pipeline. , What is the core purpose of the content? Basically, there is no clear expression of what problems the user wants to solve in this article. The user will basically close this page subconsciously after a glance, because it is a waste of time to read it. Even if some professional content is in it, as an insider, you will find a sense of deja vu. This content was originally excerpted and integrated. As a user, he will be disgusted because he spent time but did not get what it wanted. Content. For search engines, why should they include your page? Maybe a lot of webmasters will say that I'm also guessing, is it guessing that some tidbits can be seen from the index rates of most webmasters in the recent period? With the launch of Baiduspider3.0, the crawling efficiency is indeed at an order of magnitude. The website has improved, but I don’t know if the webmaster friends found out that the previously indexed pages of the website have been retracted, and they are large in size. The website that I operate, some core channels, and the option list page through keyword combinations have the most severe index drop. They are all saying that the semantic analysis capabilities of search engines have become stronger. In fact, the clues can be seen from the weakening of the weight of external links by search engines, so don't guess that it is not important. The important thing is that search engines have indeed entered another era. The original articles are no longer included, what are we going to do? In fact, you still haven't fully understood the true meaning of originality. The editor also shared the main points with the webmaster friends, so that they can be used as a reference test.
1. Articles should be combined with hot topics. Regardless of the industry, you can use the Weibo Hot List, Baidu Fengyun List and other list information to dig out the information points that users have recently paid attention to, and then combine industry knowledge to solve user demands;
2. Understand industry trends, newly listed products or business-related information points, expand the information that users may be concerned about, organize articles and push them;
3. The content of the news source is re-edited and pseudo-original. Due to the timeliness of the news source, the collection will be very fast, but often there is not much traffic, so choose this item carefully
4. Sorting out the industry professional knowledge points that users are most concerned about for comparative analysis, and then combining their own understanding into their own views, triggering industry discussion and analysis
Basically, articles written based on these four points are not a problem for inclusion under the same conditions. Recently, the editor is also deeply moved. The index rate of the currently operating website has been reduced due to multiple revisions, and the index rate has plummeted to less than 6%. However, the index rate has risen to 65% after sorting articles according to this idea recently. From left to right, the effect is still very obvious. The above four points are for the webmaster to figure out and refer to. Only repeated attempts and pondering will discover new ideas.
Second, the ranking problem
Regarding the ranking issue, there are enough professional articles shared online, but the editor still has to sort out the main points and strengthen the attention of the webmaster friends.
1. Content quality: This point has been explained in the first step. According to the above viewpoints, there is no problem in the collection, and it is also a prerequisite for article keywords to participate in the ranking;
2. Anchor text: It is mentioned above that we should edit and organize articles for news source articles. Although they can be easily included, they can hardly get traffic. This editor thinks that it is not inevitable, and the emphasis is on secondary editing. Determining the most important keywords of an article, whether it is related to internal links through on-site resources, or to cast the net based on external chain resources that have been mastered, can affect the ranking of users searching for this keyword. After all, information news source websites It is only through the dedicated channel of the search engine to solve the index inclusion problem, and does not optimize for the core keywords, this is your opportunity. Do one step more than others, and the effect will increase by a certain percentage.
3. Keyword density: There is a lot of controversy on this point. The webmaster exchange group is discussing that the keywords are outdated, and the effect is not great, but the editor thinks otherwise. Look at some classified information stations and recruitment websites. This approach It's still a matter of rumors. The key is to see how you do it. The editor's own station also uses related methods, but to control the degree, everything must be natural and must not be transitioned into it. Just use a piece of article. Technology does a good job of indexing the site around keywords, and recommends an appropriate amount in the relevant reading section, and the keyword relevance is achieved through technical means. It will also have a very good effect, and it will not arouse user disgust. On the contrary, it will improve the user experience. If it is a PHP website, the editor recommends that webmaster friends study Spinx configuration issues.
4. User experience: When it comes to user experience, click-through rate and bounce rate will be mentioned. As the name suggests, the click rate is the ratio of the number of clicks to the number of times the target page is displayed. There are many click software in the industry, which basically simulate the click behavior of real users to operate, but you must enter the first three pages of your keyword rankings. There will be better results. As for the specific software and operation, people who are interested can study it. This method can be used as the icing on the cake. Don't take it as the center of work; here is mainly about how search engines judge pages by bounce rate For the user experience, if the webmaster uses the traffic statistics tool, he will be exposed to this data indicator, but this data is the behavior generated by the users on the site. If a website does not add the detection code provided by the search engine, this data will not be obtained. Jump out The rate judgment page user experience is not valid, so it must be understood thoroughly. The bounce rate mentioned here is an indicator of the search engine based on the user’s search behavior data in the search box. You can think about it if a user continuously searches through the search box. Words, scroll the mouse, turn the page and then click on the page, it means that the clicked page does not meet the user’s real demands, that is to say, the clicked page is invalid for the user’s search keywords. If a large amount of data statistics are all such results , The search engine will determine the poor user experience of the target page and the relevance-induced errors, and will make corresponding adjustments to the rankings, and finally improve the ranking of the target pages that are really useful to users. This is the real user experience judgment basis of search engines, not the poor user experience caused by the high bounce rate that most people understand.
The above four points are the factors that affect keyword rankings that I have deeply experienced in actual work. At each point, you can analyze and compare the search keywords with your competitors to verify the results. Interested webmaster friends can Try this idea a lot, hope it will help you understand the keyword ranking.
Third, the flow problem
The prerequisite for page inclusion is to be put into the index database, the average keyword ranking is the process, and getting traffic is the result we want. Each step in a large website project is actually interlocking and interacting. It seems to be a natural behavior, but in fact, each step requires a lot of energy from the webmaster friends, trying to figure out, research, and test. , To summarize. But the editor believes that, in the final analysis, finding a direction and focusing on delivering valuable content to users is the core that a website should consider. Only in this way can the generated traffic be equal to value, otherwise all traffic generated for SEO will always be Retracted.
The issue of traffic actually involves data indicators such as content positioning, website operation purposes, core conversions, and commercial realization. However, the editor of this article mainly shares the process of traffic generation, so I will not expand the space to repeat them one by one. The article written here can be regarded as some summary and personal opinions on the content of the webmaster exchange group during this period of time. I hope to see the webmaster friends no matter which point they approve, and hope to be enlightened!